Working collaboratively, you and marketing can develop a unifying strategy and common goals. That means creating a shared framework to identify ideal customer types, pinpoint key messages, and determine a handoff strategy that makes sense from the customer’s standpoint.
of Sales and Marketing professionals believe effective collaboration positively contributes to financial performance.
Companies with aligned Sales and Marketing functions generated 208% more revenue from their marketing efforts.
That’s not all – highly aligned organizations achieve an average of 32% year-over-year revenue growth.⁴
Alignment is about heading in the same direction – toward focusing on promising prospects, closing deals, and generating revenue.
However, one study by Forrester found only 30% believe their Marketing and Sales goals are well aligned.⁵
LinkedIn Sales Navigator however allows each side to reap the benefits of cross-team collaboration. Your connections can prove highly beneficial as marketing targets key accounts. And marketing can establish a connection with prospects before they are even in the market for a solution. That increases the likelihood of your organization staying top of mind once buyers do start their purchase process. It also boosts the odds of you forming your own relationship with a prospect once the time comes.
4 Linkedin, The Art of Winning “Sales & Marketing Strategy: The What, Why, and How of a Successful One”, 2018
5 Forrester “Are You Modernizing Your B2B Go-To-Market Strategies?”, 2018