Prospective buyers are looking for ideas, inspiration, and validation during their purchase process. And they increasingly tend to value informed and respected individuals as credible sources of information.
You can make yourself an influential source by consistently posting thought-provoking content about your industry, a relevant niche, or a top-of-mind issue. Perhaps you share links to interesting industry reports in your posts. Or maybe you include relevant data and statistics when commenting on prospects’ posts or in LinkedIn Group discussions.