As you connect with decision makers, remember that buyers are putting their reputations in the hands of the people they choose to do business with. Understandably, few of them are willing to blindly trust a sales rep with unclear credentials. The good news is that you can proactively boost your credibility — and gain the trust of more potential buyers using LinkedIn.
Prospective buyers are looking for ideas, inspiration, and validation during their purchase process. And they increasingly tend to value informed and respected individuals as credible sources of information.
You can make yourself an influential source by consistently posting thought-provoking content about your industry, a relevant niche, or a top-of-mind issue. Perhaps you share links to interesting industry reports in your posts. Or maybe you include relevant data and statistics when commenting on prospects’ posts or in LinkedIn Group discussions.
By guiding prospects to explore issues and concerns in a clarifying way, you can help them confidently make the best purchase decision for themselves and their companies. In fact, deliver thought-leadership and you greatly boost the odds of buyers choosing you and your company.
After all, compelling thought-leadership content influences
of sales professionals are were are connected to more than one person within the accounts they are trying to close.
of B2B decision makers in their choice of a potential business partner.