Many pathways to buyers exist within your organization, whether if they’re through senior executives or cross-functional groups.
First connect with your co-workers to expand your LinkedIn network.
Then use the TeamLink feature in Sales Navigator to see how they’re connected with the prospect’s organization.
Anyone in your company using Sales Navigator will show up, greatly expanding your visibility of who’s connected to whom. If someone is connected to a prospect’s account, you’ve immediately found a potential referral path.
Identify colleagues in your organization who have worked with the decision-makers on your list, and ask for insight into those people’s interests and needs.
Using TeamLink, you can include up to 1,000 additional people outside your direct sales organization even if they don’t have access to Sales Navigator.
If your organization runs multiple instances of Sales Navigator and connects them using TeamLink Groups, you can access even more TeamLink connections.
Once you come across a match, send a friendly LinkedIn InMail message to your connection.
In your message, justify your request by explaining why you want to connect with the prospect.