Now that we’ve covered how to build valuable relationships on LinkedIn with all those who matter, let’s put it all together:
Attend to all decision makers
Map the buying committee and keep tabs on their activities and top-of-mind issues using LinkedIn Saves Navigator.
Establish credibility with thought-leadership
Consistently post thought-provoking content and insights about your industry, a relevant niche, or a top-of-mind issue on LinkedIn.
Connect with colleagues
Use the TeamLink feature in Sales Navigator to find pathways to prospects through your co-workers.
Invest in customers
Consistently deliver value when engaging key contacts by offering timely, relevant insights, information, and content via LinkedIn to boost the likelihood of scoring referrals and testimonials.
Align with marketing
Be sure to share information about key accounts with your marketing team to help them engage with Account Based Marketing (ABM) initiatives, and harness LinkedIn Sales Navigator integration features to inform their customer marketing.
Leverage your sales manager
Take advantage of your manager’s ability to help you prioritise the right prospecting activities on LinkedIn, and measure how effectively you’re finding ways to engage.