What Is Social Selling?
Traditional selling vs. social selling
Traditional Selling
Find
- Buy lead lists
- Limited personal contacts
- Blocked by gatekeepers
Relate
- Outdated / random contacts
- Limited data records
- Non-relevant information
Engage
- Rely on cold calling
- Push sales scripts
- One-size-fits-all process
Social Selling
Find
- Use professional networks
- Connect on social media
- Access to key decision-makers
Relate
- Focus on real connections
- Gather online intelligence
- Discover social insights
Engage
- Leverage warm introductions
- Have pertinent conversations
- Guide through the buying process
Social selling leaders get better sales results
- Leaders in the social selling space create 45% more sales opportunities than those with a low social selling index
- Businesses that prioritize social selling are 51% more likely to reach their sales quota
- 78% of businesses that use social selling outperform those that don’t