Bukalapak turned a strong employer brand into a strong talent pipeline
with LinkedIn
Bukalapak collaborated with LinkedIn to enhance its employer brand and devised a recruitment marketing strategy, beginning with consistent branding on LinkedIn to attract and recruit future-ready talent.
Bukalapak turned a strong employer brand into a strong talent pipeline with LinkedIn
Bukalapak collaborated with LinkedIn to enhance its employer brand and devised a recruitment marketing strategy, beginning with consistent branding on LinkedIn to attract and recruit future-ready talent.
SUCCESS STORY
To attract and recruit future-ready talent by strengthening Bukalapak’s employer brand in the minds of candidates, Bukalapak worked closely with LinkedIn to develop a recruitment marketing strategy that starts with consistent employer branding on LinkedIn. In two years, the company has been able to double its LinkedIn followers and influence 57% of all hires.
THE CHALLENGE
Recognising that recruitment cannot simply be an operational process, Bukalapak’s recruitment marketing strategy covers both online and offline channels, with LinkedIn being its primary choice for both employer branding and job applications.
THE RESULTS
57% Influenced Hire Rate
The traction that the Talent Acquisition & Employer Brand team has earned in terms of awareness and engagement is having a positive impact on the rest of the candidate journey.
35% Higher Average Job Apply Rate
On LinkedIn’s, Bukalapak’s job posts see an average application rate of 20%, which is 35% higher than the median of its top 10 peers.
222% Higher Jobs and Life Page views
Just as significantly, the company’s monthly Jobs and Life Page views are 222% higher than its peer median, suggesting strong interest from candidates.
ABOUT BUKALAPAK
Bukalapak is a group of tech-based companies and a technology super-enabler for Indonesia’s micro, small and medium enterprises’ (MSME) transformation. As Indonesia’s first publicly-listed technology company, Bukalapak builds on its heritage serving over 110 million users and more than 23 million MSMEs. It uses technology to enable today’s digital lifestyles across verticals like marketplace, finance and fintech, offline and online, merchant solutions and procurement.
| INDUSTRY: Information Technology & Services |
| EMPLOYEES: 1,001 – 5,000 |
| HEADQUARTERS: Jakarta, Indonesia |
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“We leveraged our LinkedIn Company Page to regularly put out content targeted at both junior and senior talent pools. After a year, we began seeing results —candidates were responding more warmly to our outreach and displaying increased willingness to explore job opportunities with us."
Cindy TanudjajaHead of Talent Acquisition
& Employer Branding
Bukalapak -
“Our focus on attracting the best talent as a business enabler for Bukalapak will only get stronger. We need to ensure that our employer brand continues to be top-of-mind for our target candidate pool. For this reason, growing our presence and follower base on LinkedIn will remain a priority for us.’
Suryo SasonoSenior Vice President of Talent
Bukalapak
