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When Bill Chouinard joined Cengage as Director of Talent Acquisition, he noticed that most of his team’s systems and processes were fragmented and recruiters didn’t have access to market data.


  • Global recruitment teams operating in silos causing minimal coordination and inefficiencies
  • Teams lacking talent pool and competitor data, limiting strategic decision-making
  • Recruiters couldn’t effectively push back on hiring criteria set by hiring managers
  • Boosting their employer brand and highlighting the company’s culture to attract candidates

Learn more about the LinkedIn products used in this case study:

LinkedIn Talent Insights

LinkedIn Recruiter

LinkedIn Jobs

LinkedIn Landing Pages

LinkedIn Career Pages

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