Cengage increases hiring efficiency, saves time and reduces cost-per-hire using LinkedIn
When joining Cengage as Director of Talent Acquisition, Bill Chouinard noticed that most of the systems and processes his team had were fragmented and recruiters lacked access to data on the markets in which they were operating. As a result, teams were working in silos and unable to push back on candidate criteria set by hiring managers. Bill turned to LinkedIn as a shared platform across global teams to standardize efforts and gain access to unique market insights. Bill’s team started to collaborate with Cengage’s marketing team to develop their LinkedIn Career Page and used LinkedIn Pipeline Builder to boost their employer brand and inform prospects of the company’s culture and latest news. By joining the LinkedIn Talent Solutions Enterprise Program, which granted unlimited Recruiter licenses and job postings to Bill’s team, every Cengage recruiter was able to proactively reach out to qualified candidates. LinkedIn Talent Insights also equipped Bill’s team with real-time market information on competition and talent pools.
Varying access to tools and data challenges global efficiency
Without a centralized process or platform, Cengage’s global recruitment teams operated in silos. The team also had limited information on talent pools or competition in their target markets. In the absence of this data, recruiters were unable to push back on hiring criteria that may or may not exist.
Insights and resources enhance recruitment workflow and results
Since equipping his team with unlimited LinkedIn Recruiter and Jobs, Cengage has witnessed a 30% decrease in time-to-hire and 50% decrease in cost-per-hire. Recruiters are also able to leverage LinkedIn Talent Insights to better inform hiring managers of the available talent in a given market.
Main product used:
Standardized global process
Cengage's global team now uses the same tools with unlimited access to LinkedIn Recruiter and Jobs.
Using Talent Insights, recruiters are able to inform hiring managers of available talent and set hiring criteria based off of LinkedIn’s unique data.
Reduced time-to-hire and costs
In less than nine months, Cengage has reduced time-to-hire by 30% and cost-per-hire by 50%.
"As a result of our partnership with LinkedIn, we have reduced time-to-fill by more than 30% and cut cost-per-hire by more than 50% and maintained an average hiring manager satisfaction score of 98%."
Cengage is the education and technology company built for learners. They create learning experiences that build confidence and momentum toward the future students want. Confident students are successful learners, so Cengage designs tools that keep them moving toward their goals. Cengage's flexible learning tools give students access to content where and when they need it so that they can learn in sync with their work, school, and life. Their immersive experiences let students go deep and master concepts so that they don't just get the grade they want; they gain skills for life. Their on-demand customer service offers students and faculty the support they need to solve any problem and keep moving forward. Cengage accelerates the learning and life of every student.
No. OF EMPLOYEES:
5,001 - 10,000 Employees