KBC creates a data-driven culture in HR.
KBC Bank’s executive team wanted to build a data-driven culture in company operations and workforce management. But Tracy Villanueva, who leads the People Analytics team, didn’t have a reliable source of data on the external workforce and marketplace. Access to LinkedIn Talent Insights helped country-level decision makers uncover talent-rich pools in key regions.
Sourcing data to inform hiring strategies
With KBC's executive team driving a digital transformation in operations and workforce management, Villanueva was tasked with building a data-driven culture in Human Resources. While she had access to plenty of data on KBC’s workforce, Villanueva needed a reliable source for external workforce and marketplace data in multiple countries.
Putting data in the hands of decision makers
To better understand the external workforce and inform KBC’s strategies on acquiring, developing, and retaining top talent, Villanueva and her team leveraged LinkedIn Talent Insights for a holistic view of the talent marketplace. So that real-time talent pool data could easily be accessed by company decision makers, Linkedin Talent Insights was rolled out to the heads of country-level HR departments. The team provided use-case examples to facilitate each department’s understanding and usage of the tool.
Main product used:
New talent pools
With access to real-time data and analytics via LinkedIn Talent Insights, HR teams tapped previously undiscovered talent pools in Hungary, Bulgaria, and the Czech Republic.
Benchmarking against peers, the People Analytics team see where competitors are drawing talent, as well as specific skills they’re hiring for across markets.
With access to data the company never had before—such as attrition within skill sets and business functions—teams can explore new markets and make better-informed decisions.
“The added value of Talent Insights is that it offers us a clear and aggregated picture of the talent marketplace and our competition, helping us to make decisions that are relevant to our context.”
KBC was formed in 1998 after the merger of two Belgian banks and a Belgian insurance company. KBC offers integrated bank and insurance services to over 11 million clients globally. The company’s core markets are in Belgium, the Czech Republic, Slovakia, Hungary, Bulgaria and Ireland as well as having a smaller presence in other global markets.
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