Taking the Guesswork out of Recruitment Marketing
Devin was tasked with finding new designers and developers for Atlassian and planned to run marketing campaigns to target these groups. Designers were proving more difficult to hire than expected, so he looked to better understand this audience and find ways to maximize the performance of his marketing spend.
Devin turned to LinkedIn Talent Insights to understand the size of the talent pool in desired locations. In key hiring markets, it turned out for every 25 developers there was only 1 designer available. Using this data, Devin was able to justify his recommendation to over-invest a talent brand campaign targeting the hard-to-find designer talent pool to ensure the team hit their hiring goals.
Shifted budget. Devin's disovery of designer scarcity in targeted locations led to funding shifts in Atlassian's employer branding campaigns.
Validated hiring results. The data from Talent Insights increased Atlassian's confidence in their strategy and led to approval from the broader leadership team.
Gained buy-in from executives. Showing LinkedIn talent pool data to senior executives helped validate Devin's strategy and explain why designers had been challenging to hire.
About LinkedIn Talent Insights
Talent Insights is a LinkedIn solution that delivers on-demand access to real-time data on talent pools and companies. This information empowers users to elevate their talent strategies – from candidate sourcing to workforce planning – and make smarter talent decisions with confidence.
Atlassian is a leading provider of collaboration, development, and issue tracking software for teams. With over 100,000 global customers (including 85 of the Fortune 100), Atlassian is advancing the power of collaboration with products including Jira, Jira Service Desk, Jira Ops, Confluence, Bitbucket, Trello, and more. Driven by honest values, an amazing culture, and consistent revenue growth, Atlassian is out to unleash the potential of every team.
In their own words
"By using LinkedIn Talent Insights, I was able to better communicate to our leadership team why we were facing challenges in certain talent markets and justify a budget reallocation."
Head of Talent Acquisition, Atlassian