Sourcing and engaging healthcare professionals
Challenge
CHRISTUS Health employs over 45,000 people across 600 centers, including long-term care facilities, community hospitals and walk-in clinics. As Director of Talent Acquisition, Ron Croy, made it his mission to establish CHRISTUS Health as an employer of choice while finding a way to more effectively source and engage healthcare professionals. Ron was especially eager to find a way to better connect with nurses to meet the continuing needs of the business.
The Solution
Once Ron discovered that LinkedIn was home to millions of healthcare professionals, he set out to build CHRISTUS Health’s employer brand across the platform. Ron’s team curated content on their LinkedIn Career Page geared towards nursing professionals and invested in LinkedIn Recruiter, LinkedIn Jobs, and Pipeline Builder to source needed talent. CHRISTUS also used LinkedIn Sponsored Updates to target their own employees with LinkedIn Learning courses relevant to their careers.
The Results
CHRISTUS Health successfully leveraged LinkedIn to grow their brand awareness among healthcare professionals. They have also fostered a “Culture of Learning” and upskilled their workforce by offering their associates ungated access to LinkedIn Learning. As a result, CHRISTUS has seen a dramatic increase in leads, monthly applications and InMail response rates .
6X increase in leads per month, from 50 to 300 using LinkedIn Pipeline Builder.
5X increase in applicants per month as a result of employer branding campaigns.
More than doubled their Career Page following from 30,000 to over 75,000 followers.
10% increase in InMail acceptance rate from healthcare professionals.
19% activation of LinkedIn Learning, 10 points higher than benchmark for companies their size.
About LinkedIn Recruiter
LinkedIn Recruiter is a platform for finding, connecting with, and managing candidates. It surfaces quality candidates and member signals, so you can prioritize candidates most open to hearing from you.
About CHRISTUS Health
CHRISTUS Health is a Catholic, not-for-profit system made up of more than 600 centers, including long-term care facilities, community hospitals, walk-in clinics and health ministries. CHRISTUS is a community of 45,000 strong, with over 15,000 physicians providing individualized care.
| INDUSTRY: Healthcare |
| NO. OF EMPLOYEES: 10,000+ |
| HQ LOCATION: Irving, Texas |
| DOWNLOAD CUSTOMER STORY |
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In their own words
"LinkedIn has played a critical role in getting CHRISTUS Health’s brand out there and helping us recruit the healthcare professionals we need - especially nurses!"
Ron Croy
Vice President, Talent Acquisition
CHRISTUS Health