Effective Campaign Targeting with Data-led Insights
Jakub's Challenge
Facing a talent shortage at Intel’s offices in Poland, Jakub’s team sought to attract talent from nearby cities. With a limited marketing budget, Jakub and his team needed to be as efficient as possible.
The Solution
When searching for individuals skilled in C and C++, LinkedIn Talent Insights revealed large populations of Intel's desired talent in Krakow and Warsaw. Competitive insights further revealed that talent in Warsaw was working across many different companies whereas in Krakow it was largely concentrated in a few top organizations. Using this data, Jakub built a strategy to run a highly targeted billboard campaign in Krakow and received buy-in from engineering leadership. This campaign, coupled with a recruitment event in the area, led to a 20% increase in visits to Intel’s careers site.
The Results
20% boost to career page visits. Within a month of running their targeted billboard campaign and launching a recruitment event in the area, Jakub's team saw an increase in brand awareness with their target audience.
Saved on time. Instead of spending weeks asking for anecdotal feedback, Jakub and his team were able to instantly identify locations where supply of desired talent was high and demand was lower.
Increased trust from leadership. Jakub's ability to support his strategy with competitor and talent pool data enabled him to build trust with internal stakeholders and secure buy-in.
About LinkedIn Talent Insights
Talent Insights is a LinkedIn solution that delivers on-demand access to real-time data on talent pools and companies. This information empowers users to elevate their talent strategies – from candidate sourcing to workforce planning – and make smarter talent decisions with confidence.
About Intel
Intel's global team, over 107,000 strong across 58 countries, is a powerhouse of engineering and technological excellence that empowers solutions to the world's toughest problems while creating the technology of tomorrow.
| INDUSTRY: Semiconductors |
| NO. OF EMPLOYEES: 10,001+ |
| HQ LOCATION: Santa Clara, CA |
| DOWNLOAD CUSTOMER STORY |
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In their own words
"When we plan an employer branding campaign, we can’t rely on our gut feeling. Talent Insights gave us the data we needed to build a sound recruitment strategy and make an informed decision."
Jakub Skalik
Talent Attraction & Lead Generation, Intel