How Volvo Car Group Makes Valuable Connections to Help it Stand Out in a Crowd
Volvo Car Group’s mission is to be the world’s most progressive and desired premium car company and to make people’s lives less complicated. To make this happen, they need talented people on-board and that is why they have made it their focus to become the employer of choice. It’s a statement that Pernilla Tremmel, Senior Expert Talent Attraction at Volvo Car Group, stands by. She is motivated by the recruitment and marketing principles that she applies to the brand’s ways of working and this admiration for the brand is in every talent campaign that she steers.
“Ensuring that our employer brand is clear and attractive, securing that we get our message across, and portraying our company culture and what it’s actually like working here is vital,” she explains. “We need to engage, attract, nurture and establish good relationships with future potential candidates so that we can recruit and hold onto the people who can make a difference for Volvo Cars.”
“We need to engage, attract, nurture and establish good relationships with future potential candidates so that we can recruit and hold onto the people who can make a difference for Volvo Cars.”
Maria Plaza Waldén, Senior Expert Talent Attraction at Volvo Cars, is in agreement. She loves Volvo Cars’ products and shares Pernilla’s passion for the brand.
“Volvo Cars is a truly global company, where you can interact with people from different parts of the world every day,” she explains. “Recruiting allows you to meet so many different kinds of people. For me, it’s about making a difference; for candidates, new employees, hiring managers and the organisation as a whole.”
“Recruiting allows you to meet so many different kinds of people. For me, it’s about making a difference; for candidates and the organisation as a whole.”
Play a part in the future of the business
Maria is inspired by her role at Volvo Cars. When she makes a great hire, she feels proud to have played her part in the future success of the business as well as of the new employee. It is, therefore, vital that she works in a proactive way, looking for candidates that will meet the needs of the business, both present and those in the future.
Personal touch is key.
“We strongly believe that the key to long-term success is to be human-centric,” continues Pernilla. “This value guides us not only when we create products and services, but also includes building a strong company culture that breathes the Volvo brand and attracts people who want to make a difference.”
Volvo Cars uses LinkedIn Talent Solutions to recruit talented professionals on a global scale. The Volvo Cars culture is illustrated on the company’s Career Pages where “Life at Volvo Cars” can be viewed by millions of potential candidates that use LinkedIn every day.
“We strongly believe that the key to long-term success is to be human-centric.”
Reach out: Make valuable connections and you will “stand out”
LinkedIn provides both Pernilla and Maria with valuable insight; advice and information that can be used in their day-to-day roles. What’s more, they have the ability to build relationships with the right target groups, make the candidate experience personalized and look forward, anticipating future hiring needs and creating a sustainable pool of candidates.
“In today’s global labour market, competition is fierce,” continues Pernilla, who explains that “a borderless society” puts new demands on the organisation. In the coming years, the company will have to recruit thousands of employees and its success depends on its capability to attract talented individuals. “LinkedIn is a valuable tool for building relationships,” Pernilla adds. “It allows us to target candidates with specific skill sets and build a talent pipeline for future recruitment needs.”
“LinkedIn is a valuable tool for building relationships. It allows us to target candidates with specific skill sets and build a talent pipeline for future recruitment needs.”
For Volvo Cars to “stand out”, it must make sure that its commitments and core values come across in everything it does, including advertisements and social media posts.
Therefore, its touch points – both personal and digital – with potential candidates are key.
“We’re very much aware that a large percentage of LinkedIn users are, perhaps, not actively looking for a new job today,” concludes Pernilla. “We need to find ways to constantly engage and attract these types of candidates, to increase the awareness of Volvo Cars as a fantastic place to work and be on their radar when the right time comes. LinkedIn can support us with this challenge. Through job ad campaigns and sponsored updates, we can increase awareness and reach out.”