Since January, AirAsia has filled quite a few urgent and critical positions through LinkedIn. This has proven to be more cost-effective compared with the use of recruitment agencies, said Zamrah.

The quality of candidates coming in through LinkedIn was also better, said Vikram. "Recently, when we were hiring for the Head of Catering & InFlight, we had more than 200 applications coming in through LinkedIn, and about 10 per cent mapped onto what we were looking for. With other channels, we would get about 3-5 per cent. The quality of the responses is much better with LinkedIn."

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