For Raquel Suarez, Strategy Director to Chief Human Resources Officer, the main challenge was building a global community of engaged LinkedIn followers. To do this, the company needed to answer a few questions around effective content, foster trust, and create a positive reputation:
- How did their audience want to engage and what content resonated with them?
- How could they foster trust in the brand through executives and employees?
- How could they build a positive, authentic reputation focused on sustainability?
Learn more about the LinkedIn products used in this case study:
