For marketers, content is king. In the age of social media, marketers have become more like publishers, generating content that entertains and educates customers, rather than solely promoting products.
Recruiters have begun to unlock the full value of content marketing too. Good content can establish relationships with candidates and enhance their perception of your talent brand. Providing information that helps candidates professionally, builds trust and positive feelings toward your company. That in turn increases your talent acquisition effectiveness: a strong talent brand can translate into 50% savings in cost per hire and 28% lower turnover rate.*
* Source: 2011 Lou Adler/LinkedIn survey of 2250 corporate recruiters in the US