Recruiting talent

Discover key data-based insights
to source talent

Searching for talent

Attract and identify
great candidates

Engaging with talent

Start the conversation
with confidence

Recruiting talent

Doctor showing patient computer screen

Understanding the state of the most in-demand healthcare candidates will help you make better talent decisions.

  • Where are candidates located?
  • Where should you open your next office?
  • Which of your competitors are vying for the same talent?
  • What’s the size of the candidate pool you’re recruiting from?

Read on for insights into how to gain a competitive advantage in the hiring market.

Nurse Physical therapist Doctor Dentist General surgeon

Searching for talent

Person searching on mobile device and laptop computer

How can you find the best healthcare talent out there and get them excited to learn more about job opportunities at your company? From writing a compelling job description to using LinkedIn to find qualified candidates, knowing a few tips and tricks can go a long way toward helping you make your next great hire.

One way to supercharge your talent hunt and expand your reach with candidates is to post your open roles online, where they’re spending time searching for new opportunities. But when you’re focused on growing your team, writing job posts from scratch takes away time better spent attracting great candidates. Here are five useful templates to help you get started hiring healthcare talent.

Be sure to check out the full selection of job templates.

Nurse Physical therapist Doctor Dentist General surgeon

 

Nurses assess, monitor, and treat patients in need of medical care. They typically work in hospitals, physician offices, skilled nursing facilities, and a number of other healthcare settings. They care for ill and injured people, and provide preventative care. Many nurses specialize in one area of healthcare and work only with particular types of patients, such as newborns or cancer patients, while others practice general care.

Responsibilities

  • Identify, assess, and monitor patients’ health conditions
  • Administer medications and provide treatment according to physician’s orders
  • Provide health education, medication review, healthcare coordination, and specialist referrals
  • Monitor blood pressure and chronic conditions
  • Ensure that all treatments and medications are fully documented in patients’ health records

Skills and Qualifications

  • Bachelor of science degree in nursing (BSN), associate’s degree in nursing (ADN), or diploma from accredited nursing program
  • Licensed by local State Board of Nursing
  • Passed NCLEX-RN or NCLEX-PN exam
  • Ability to work well as part of a team in a fast-paced healthcare environment
  • Strong listening and communication skills, even under pressure
  • Warm bedside manner and high emotional intelligence
  • 1-3 years of experience in a clinical setting
  • Bilingual Spanish/English speaker

 


 


 

Physical therapists are certified health care professionals who help patients reduce pain and improve mobility following an illness or injury. A physical therapist can work in a small private practice or within a larger rehabilitation center at a hospital or outpatient health clinic. These individuals assume leadership roles in preventing loss of mobility, enabling rehabilitation, and educating individuals on how to live healthier lives. In some cases, a physical therapist can help conduct research to support new practices that can enhance wellness and fitness in patients.

Responsibilities

  • Meet with new patients to discuss their specific needs, medical history, and test results
  • Lead patients through therapy program that uses techniques such as exercises, hands-on therapy, and equipment to help increase mobility and alleviate pain
  • Stay knowledgeable of current physical therapy practices by way of continuing education courses, seminars, and scholarly articles
  • Evaluate patient’s progress and reassess treatment plan, if necessary
  • Educate patients on at-home practices to continue treatment and cope with the recovery process

Skills and Qualifications

  • Must have valid Physical Therapy license in the state(s) of practice, or eligibility to apply
  • Graduation from an accredited Physical Therapy program
  • Experience working in a clinical setting
  • Current CPR certification
  • Working knowledge of personal computer and software applications

 


 

 

A doctor, also commonly referred to as a physician or medical practitioner, is responsible for evaluating, diagnosing, advising, and treating patients who come in with specific medical issues, or for routine care, such as an annual exam. Some doctors choose to pursue a specialization during their schooling and residencies, while others become primary care doctors. All doctors collaborate with an integrated medical team that includes nurses, medical assistants, specialists, and other medical professionals. It takes years of education, training, and experience to become a doctor. Once licensed to practice, they typically work long hours and may cover on-call shifts as well. But the reward of helping people live healthy, happy lives goes a long way toward outweighing the challenging nature of being a doctor.

Responsibilities

  • Evaluate patients and provide appropriate medical attention and treatment for routine care, various illnesses, and injuries
  • Create care plans, coordinate diagnostic tests and other services, and counsel patients on preventive healthcare practices
  • Prescribe, administer, and dispense medication and supplements in accordance with state and federal regulations
  • Document all patient evaluations, treatments, medications, and transactions according to organizational policies and procedures
  • Manage and oversee a team of medical assistants to ensure compliance with all applicable regulations

Skills and Qualifications

  • Medical doctor degree
  • 3-5 years in a residency program
  • Board certification issued by the American Board of Medical Specialists (ABMS)
  • State licensure and specialty certifications if relevant
  • Proven clinical experience as a primary care provider
  • Superior communication skills and personable demeanor

 


 

 

A dentist is a licensed medical professional who cares for patients’ teeth, gums, and oral health. Daily responsibilities can vary widely, depending on exactly what kind of dentistry they practice, and in what environment. Some dentists own their own practices and work independently, or with a small staff. Other dentists have partners in their practice, and some work for more established dentists as associate dentists. Overall, a dentist’s goal is to deliver preventive oral health services, and diagnose and treat dental disease in its earliest stages. This ongoing dental care will help their patients maintain optimal oral health throughout their lifetimes.

Responsibilities

  • Perform assessments by interviewing, recording, and interpreting patient dental and medical histories
  • Perform dental examinations and provide general and emergency dental care for patients of all ages, including regular cleanings, root canals, surgical extractions, implants, and cosmetic dentistry
  • Ensure safe administration of anesthetics as needed to prevent procedural pain
  • Diagnose and treat oral diseases and injuries using advanced dental instruments
  • Interpret x-rays and diagnostic tests, while monitoring growth and development of the teeth and jaws
  • Advise (or direct others in advising) patients regarding preventative dental care, and the causes and treatment of dental problems

Skills and Qualifications

  • DDS/DMD from ADA-accredited dental program
  • License to practice dentistry in the state of [X]
  • Certified to write prescriptions by federal and state regulatory authorities
  • Valid malpractice liability insurance
  • 5+ years clinical experience

 


 

 

Medical professionals do all they can to use noninvasive treatments for a variety of conditions, but sometimes surgery is necessary. When it is, a general surgeon is there to perform the procedure and ensure that it goes as smoothly as possible. Don’t be fooled by the term "general,” though. These surgeons perform highly specialized procedures related to abdominal issues, including appendicitis, hernias, gallbladder malfunction, and stomach and intestinal dysfunction.

Responsibilities

  • Collaborate with a team of anesthesiologists, CRNAs, physician assistants, perioperative staff, and perianesthesia staff
  • Perform general surgeries including hernia repair, cholecystectomy, abscess drainage, endoscopy, colonoscopy, appendectomy, small bowel, and colon surgery
  • Provide an explanation of medical procedures and care plans to patients and their families
  • Review test results with patients and families to report findings and identify any abnormalities
  • Provide palliative care and pain management as well as counseling and support for end-of-life decisions
  • Attend departmental meetings and professional training sessions as requested

Skills and Qualifications

  • Doctor of medicine or doctor of osteopathy degree from an accredited U.S. school of medicine or osteopathy
  • Board-certified, licensed general surgeon
  • 3-5 years of experience in residency
  • 1-3 years as a practicing general surgeon

 


 

You’ll find many qualified healthcare candidates on LinkedIn. But unless you know exactly what to look for, it will be hard to narrow down your search. To kick off your search for candidates, you can simply go into a search engine or a recruiting tool like LinkedIn and type in the name of the role you’re hiring for. What you’ll notice, however, is that while the search results are high in quantity, there are often many candidates who aren’t qualified for the role, either because they don’t have the right experiences or skill sets, or because they’re in an entirely irrelevant function or position.

That’s where Boolean strings come in. Boolean strings let you filter your search results based on the things that matter most to you, like specific job titles, skills, or other keywords.

LinkedIn’s Boolean operators are slightly different than those found on other sites, so it’s important to construct your searches properly to get the results you want. Use straight quotation marks (") around a word or phrase that must be included – curly quotation marks (“) won’t work. Or try adding the word "NOT" immediately before a search term that you don’t want to see in your results. You can also use the word "OR" between search terms to find people who match at least some of your requirements, or "AND" to find someone who matches them all. If you need to narrow your search even further, you can put parentheses around multiple terms (more on that in a minute).

  • Always type "NOT", "OR", and "AND" in capital letters, or they won’t work
  • The "+" and "-" operators or wild-card "*" searches are not officially supported by LinkedIn

Boolean searches work kind of like math, meaning LinkedIn Recruiter will read certain parts of the search string first. That means that ambiguously worded strings will lead to bad results. To avoid this, it’s important to know how LinkedIn prioritizes search operators, and to lay your searches out accordingly. The order of precedence is:

  1. Quotes
  2. Parentheses
  3. NOT
  4. AND
  5. OR

That’s where parentheses come in. Using them around certain search terms clearly communicates your intentions to LinkedIn’s search engine, so you should use them as much as possible. Let’s look at some examples of how search strings can help you find talent for the most in-demand roles.

Nurse

Let’s say you want to find a nurse or technician with postoperative experience. Your Boolean string would read:

("Nurse" OR "technician") AND "postoperative"

Physical therapist

You’re looking for a physical therapist. Experience working with arthritis patients and in an outpatient setting is essential, but you don’t want an assistant. You might search for:

("Physical therapist" AND "arthritis" AND "outpatient") NOT "assistant"

Doctor

If you need to find a doctor who specializes in working with children and has experience caring for cancer patients, your Boolean search might look like this:

"Doctor" AND ("pediatric" OR "children") AND ("oncology" OR "cancer")

Dentist

You want to find a dentist who is a member of the American Dental Association. You could search:

"Dentist" AND ("American Dental Association" OR "ADA")

General surgeon

You need a fully fledged surgeon, not a resident, with gastroenterology and trauma experience, in Illinois. Your Boolean search string might look like:

("Surgeon" AND "gastroenterology" AND "trauma" AND "Illinois") NOT "resident"

By phrasing your search as clearly as possible and adding the important details, you can make your searches more targeted and accurate – helping you find the talent you need more quickly. Keep in mind you can home in on relevant candidates even further with additional candidate criteria. Just click "All Filters" near the top after running your search to narrow down candidates by location, industry, schools, and more.

Engaging with talent

Business people in suits shaking hands

Develop a meaningful connection with candidates to engage them with your company and its open roles. To do that, you must know how to initiate a conversation that captures their attention and communicates opportunities, goals, and actions that will resonate with them. Here are some tactics that will help you successfully engage with healthcare talent.


Email Your brand LinkedIn Groups

Hearing from a stranger out of the blue can be a good thing, especially if they’re offering an exciting job opportunity. But great healthcare candidates get a lot of messages from recruiters, both on LinkedIn and via email, so it’s important to make yours stand out.

General best practices when writing candidate emails:

  • Keep your subject lines short and impactful
    • The best-performing subject lines often use keywords like “thanks,” “exclusive invitation,” “connect,” “job opportunity,” and “join us.”
  • Design your message as a conversation starter
    • Candidates don’t respond well to “look at the job and tell me if you’re interested” messages. Instead, start a dialogue about their career path and goals to encourage candidates to engage with the opportunity.
  • Use a conversational, enthusiastic tone
    • Choose words that reflect your personal voice and express a genuine interest in helping candidates with their professional goals.

Emailing or messaging a candidate on LinkedIn is all about establishing a personal connection and piquing their interest in a role. You can still use a template, but that template should be customized to match the candidate’s interests and desires, as well as your own personality and style. Here are a few examples to get you started!


 

Hi [NAME],


I saw that you’re a member of the [ORGANIZATION] and I thought you might be interested in a role we’re currently looking to fill. Your experience working in emergency room environments and caring for trauma patients would be perfect for this role, and I’m really impressed by your latest journal article on [SUBJECT]. It shows exactly the kind of passion and insight we’re looking for.

You’d be joining a dedicated staff with a deep passion for patient care, and I think you’d make an incredible addition to the team. I’d love to speak with you more about the role and hear about your career goals. In the meantime, I’d be happy to answer any questions you might have.

Best,
[YOUR NAME]

 



 

Hi [NAME],


You want a role that gives you purpose. That’s what we offer at [COMPANY]. We’re dedicated to advancing patient care and helping our talented team of healthcare professionals find meaning in their work every day. We’re also big believers in promoting a strong work-life balance, because we know it helps employees bring their best selves to work.

Would you be interested in setting up a time to talk about your career goals? I’d love to tell you more about the role and the incredible culture we’ve created at [COMPANY].

[YOUR NAME]

 



 

Hi [NAME],


We’re looking for nurses with the knowledge, communication skills, and teamwork that it takes to thrive in our busy emergency room setting. You’ll need to work well under pressure and have the ability to multitask while still maintaining a warm bedside manner. You want to make a difference in the world. That’s what we offer.

Think you’ve got what it takes? We’d love to have you on the team. Let’s set up a time to talk – I hope to hear from you soon!

[YOUR NAME]

 


A strong online brand is essential for attracting high-quality healthcare talent. By having an online presence, you’ll diversify your reach, build rapport with candidates, and understand the way candidates prefer to communicate and connect. Candidates will look at your brand’s LinkedIn Page, your careers site, and your social media profiles, so it’s important to make them stand out and establish your credibility. Develop your online brand and you’ll stay top of mind with candidates who are looking for their next role, or who know someone in their network they can introduce you to.

In the healthcare industry, where professionals are dedicated to helping patients, a mission-focused brand can be very effective. Make it clear what your organization believes in, and how that belief drives everything you do. If your mission resonates with candidates, they’ll feel compelled to learn more about your brand and join you in carrying out your mission.

Your Online Brand

Here are a few things you can do right away to boost your online brand:

  • Include pictures and videos to visually entice candidates
    • Be authentic – no stock photos!
    • Show real employees interacting with each other
    • Showcase the vibrant work environment
  • Offer meaningful insights into your culture
    • What it’s like to work there
    • What motivates your employees
    • What makes your culture unique
  • Share honest testimonials from your staff
    • Provide clear details about the role and the workplace
    • Show a personal experience that candidates can relate to
    • Demonstrate that you are an employer that values its staff

LinkedIn Groups gives like-minded professionals a chance to network, share their interests, and discover new opportunities. With hundreds of healthcare-focused groups on LinkedIn, recruiters can use these spaces to connect and engage with healthcare talent.

It’s important to explore the purpose and rules of a group before using one to find potential candidates. Some groups expressly forbid soliciting members or posting job openings on their page, so read the rules carefully to remain respectful and welcome in the group. Here are a few groups to explore that are designed with recruitment in mind:

  • Health Care Opportunities
    Approaching 60,000 members, this group was created to connect high-level healthcare professionals in the U.S. with new job opportunities.
  • Healthcare Job Opportunity Networking Group
    With almost 24,000 members to date, this group is the place to go to connect with nurses, doctors, and other healthcare professionals who are open to exploring new opportunities.
  • Doctor Jobs Portal
    This group is for posting all manner of healthcare jobs, including nurses and technicians, with 48,000+ members to date.

How to join LinkedIn Groups

You can find groups in two ways:

  1. By name or keyword: Type keywords or group names in the search bar at the top of the LinkedIn homepage. Click the Groups tab on the Search Results page.
  2. By browsing groups recommended for you by LinkedIn: Click the Work icon in the top right of the LinkedIn homepage and select Groups from the menu.
Finding LinkedIn Groups

There are two ways you can join a group:

  1. Click “Request to join” on the group Discussions page, or anywhere you see the button.
  2. Respond to an invitation from a group member or manager. Joining a LinkedIn Group is easy. After finding a group that’s relevant to your needs and clicking its page, click the button to join the group.

How to post a message in LinkedIn Groups

  • After joining a group, you’ll see a box called “Start a new conversation in this group.” Here, you can type your message, post links, and even upload images or video. You can type up to 1,300 characters in total, including spaces, so keep it short and sweet! 
  • When you’re happy with your message, simply click “Post” and you’re done.

 

Posting a message in LinkedIn Groups

How to start a discussion and engage group members

  • Share stories and post other relevant content in a group to encourage other members to comment on your post. This is a great way to start a conversation, get guidance and feedback, and to know more about the group’s members.
  • Respond to members’ comments and ask respectful, interesting follow-up questions or comments.

How to reach out to a candidate in LinkedIn Groups

  1. If someone catches your attention in the group, click on their profile to learn more about them and to connect with them. Once you’re connected, you can message them by clicking the “Message” button on their page and reach out to them in an InMail (a direct message on LinkedIn).
  2. Mention that you enjoyed chatting with them in the group and would like to connect, and give them some enticing details about the job you’re hiring for. If they’ve interacted with you in the group, you already have a personal connection that they will respond to! 

Recruiting the best healthcare talent for your organization can be tough. But by following the simple tips and tricks above, you’ll be able to find, engage, and win over qualified candidates a little easier. In an industry that’s driven by a desire to help others, the most important step you can take is helping candidates connect to your company’s mission, so remember to share it in your job descriptions, messages, and across your employer brand. When candidates feel more connected to your company and mission, you’re already halfway toward making your next hire!

Learn how LinkedIn helps the healthcare industry hire talent

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