Why this matters:
In an increasingly technological world, event managers must rely on digital solutions to improve their workflows. Event planning software can provide insightful analytics and automate repetitive tasks to save time. It’s important for event managers to explore all avenues that allow them to work more efficiently, whether they need to track attendees, book venues, or send marketing emails.
What to listen for:
- Strong understanding of event planning software
- Detailed explanation of how to best use software for streamlined workflow
- Ability to learn and utilize new technologies when needed
Why this matters:
Event managers are responsible for overseeing events from start to finish. In order to execute a successful event for clients, it’s important to have a clear timeline of action items and deadlines. Ideal candidates will be able to explain each step in detail, demonstrating a strong understanding of what makes a successful event.
What to listen for:
- Strong time-management and organizational skills
- Detailed event preparation roadmap
- Willingness to improve existing processes
Why this matters:
Event managers must be able to work with a variety of budgets, as every event differs in cost. To avoid excessive spending, they should be adept at estimating expenses, tracking receipts, and adhering to budgets. Event managers must also be able to communicate budgets with key stakeholders and receive their approval before setting things in motion.
What to listen for:
- Experience planning and presenting event budgets
- Ability to estimate costs and track finances
- Ability to adhere to a planned budget and cut costs when necessary
Why this matters:
As much as event managers try to stay within budget while planning events, there may be moments when expenses turn out to be higher than anticipated. An ideal candidate should be able to identify potential solutions, such as seeking out more cost-efficient options for vendors and suppliers or researching alternative venues.
What to listen for:
- Creativity in adjusting to meet the limits of a given budget
- Ability to prioritize action items according to the level of urgency
- Flexibility to seek alternative options for exceptionally expensive costs
Why this matters:
Unhappy clients may provide feedback on various aspects of the event, whether it’s on the planning process or how it ended. Regardless of the reason, event managers must be able to listen to constructive criticism and view it as an opportunity to grow — rather than a sign of failure. By doing so, they can develop solutions that ensure better events in the future.
What to listen for:
- Ability to receive and implement feedback
- Ability to brainstorm ways to improve future event planning
- Willingness to learn from prior experiences
Why this matters:
While it’s ideal for all events to flow smoothly, some come with unexpected bottlenecks and challenges. Event managers must be quick to adapt to sudden changes and demonstrate flexibility when plans fall through. It’s important to follow a solution-oriented approach and quickly develop alternatives to continue the event planning process.
What to listen for:
- Ability to adapt quickly to unforeseen circumstances and stay calm under pressure
- A willingness to seek new solutions when necessary
- Organizational and time-management skills
Why this matters:
Vendors are key to pushing an event forward, as they help bring its physical aspects to life. Event managers must be able to build positive partnerships and negotiate with vendors to save money and stay within budget. When event managers can work with someone they trust, they’ll ultimately reduce friction and streamline the planning process.
What to listen for:
- Ability to meet a client’s vision for the event
- Strong negotiation and interpersonal skills
- Experience building professional networks
Why this matters:
Whether staff members have to work in the kitchen or wait tables, event managers must fairly distribute their tasks and oversee their responsibilities. It’s crucial that event managers demonstrate leadership and confidence when managing their staff, as their performance can greatly impact the success of the event — and the client’s level of satisfaction.
What to listen for:
- Strong leadership qualities and communication skills
- Ability to provide constructive feedback to staff
- Ability to delegate and oversee responsibilities
Why this matters:
Depending on the season, industry trends can change in the blink of an eye. In order to pursue additional career opportunities and demonstrate a strong understanding of different types of events, event managers must actively update their knowledge. A proactive approach can lead to a more diverse group of clients and a stronger business.
What to listen for:
- Commitment to following event planning news and developments
- Understanding of current industry trends
- Willingness to grow and experiment with trends
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