An applicant tracking system (ATS) is your gateway to finding more suitable candidates for a position. Designed to track candidates throughout the hiring process, an ATS has multiple functions depending on the software’s capabilities: it scans resumes for specific keywords that are relevant to the role, writes and posts job descriptions, assists with conducting background checks, and organizes candidate information. In short, an ATS makes it easy and simple for hiring managers to search through, filter, and analyze candidates, ensuring the right person is hired for the role.

The war for talent is intense, making it essential for hiring managers to use every trick and tool at their disposal to attract and maximize top talent. An applicant tracking system (ATS) is an indispensable part of the hiring process, as it eliminates manual work and streamlines every stage, from the submission of resumes through to hiring and beyond. Hiring managers spend less time writing job postings, organizing incoming resumes, and tracking candidates — because the ATS does this for them.

Serving as a single source of data, an ATS cuts a company’s cost per hire significantly, as the hiring manager has all the information they need to do their job swiftly . Optimized for filtering, shortlisting, and contacting candidates for interviews, the ATS pushes top talent through the recruitment funnel far more quickly and efficiently than via a traditional approach. This makes for a more rewarding candidate experience and cements the company’s reputation as a modern employer that respects candidates’ time.

With an ATS, the hiring manger has access to a database of candidates along with the progress of their application. The manager can then assist specific candidates depending on their suitability for the role, whether by pre-screening them, selecting them for interview, issuing an official job offer, assisting them with onboarding, or providing information at every stage of the recruitment funnel.

Even if a candidate is not chosen for a specific role, the ATS will still add them to a reusable database that can be browsed in future. A hiring manager can reach out personally to a former applicant and encourage them to apply for a position that better suits their skill set. This boosts candidate engagement and enhances the company’s reputation as an attractive employer.

When implementing an ATS at a company, it is important to set out the hiring goals in advance so the software can be configured to meet these requirements. All stakeholders who can benefit from using the ATS should undergo training on how to effectively use the various features available in the software.

Deploying an applicant tracking system makes the hiring process quicker and easier for everyone: the candidate, the hiring manager, and the company.

The candidate benefits from quicker responses to applications (whether positive or negative), and it encourages them to optimize their resume and highlight relevant skills that reflect the requirements in the job description.

For hiring managers and companies, an ATS offers quicker access to better candidates while building a reusable database of contacts for future positions. By streamlining the recruitment funnel, this brings down the cost per hire and the savings can be applied elsewhere. It also gives the hiring manger more time to personally oversee candidates and make them feel valued — essential for employee retention.

An ATS can also assist with the onboarding process, giving the new hire all the information they need to make an impactful start in their position.

In terms of drawbacks, it requires patience to launch an ATS and tweak the settings until it yields the ideal results. Additionally, some applicants may be ideal yet are discarded by the system for failing to tailor their resume accordingly — making it important to periodically review incoming applications.

For candidates, the best way to use an ATS to their advantage is to tailor their resume and cover letter to reflect the job posting as closely as possible. This means using keywords that are relevant to the position, keeping the language simple, clarifying business-specific acronyms, and ensuring that all formatting is consistent so the application is easy for the software to read.

For companies, it is important to properly train the hiring managers on how to use the ATS for best results. This includes defining the desired hiring funnel and its individual steps in advance, learning how to generate reports and glean insights from recruitment metrics, and customizing in-software screens for a more engaging candidate experience.

It can also be worthwhile to integrate the ATS into the company-wide human resources and payroll systems, as this enables candidate information to be transferred to the employee database and speeds up the onboarding process. It also gives other stakeholders access to key data that would otherwise be isolated in a silo.

Depending on the software, an ATS can offer a range of add-on features, including:

Alerts, which inform a hiring manager to push an application to the next stage of the recruitment funnel

One-click publishing, which allows job listings to be uploaded across multiple platforms with a single mouse click

A chatbot, which helps candidates with the initial stage(s) of the application process

Analytics, which give hiring managers insights into hiring funnel trends, allowing them to optimize their recruitment metrics

An interview scheduling tool, enabling candidates to choose their own preferred time for interview

How can an ATS integrate with tools to find top talent?

An ATS can enhance its capabilities by integrating with tools like LinkedIn Recruiter or LinkedIn Recruiter Lite. These platforms allow you to search, connect, and engage with passive and active candidates directly from LinkedIn’s extensive professional network. Combined with an ATS, these tools streamline your recruitment funnel, from sourcing candidates to final hiring decisions.


What’s the best way to promote job openings with an ATS?

Pairing your ATS with LinkedIn Job Posting is a proven way to boost visibility. With LinkedIn, you can advertise your openings to millions of professionals, target specific industries, and even leverage AI to match your roles to qualified candidates. This ensures your job postings attract the right talent efficiently and effectively.


Can I use LinkedIn tools to streamline hiring with an ATS?

Absolutely! LinkedIn Recruiter and Job Posting tools integrate seamlessly with many ATS platforms, allowing you to source candidates, manage applications, and track recruitment metrics all in one place. This integration reduces manual work, enhances collaboration among hiring managers, and shortens your time-to-hire.