With millions of college students entering the workforce annually,
learn how you can tap into the next generation of talent.
Benefits of hiring college graduates
Recent graduates may not be fully fledged professionals yet, but they can bring a wealth of benefits to your company. By hiring for potential over past experience, you can often find uncut gems.
Discover emerging talent early
Recent college graduates want to kick-start their careers. They’ll work diligently to make a great impression and prove they’ve got what it takes.
Bring a fresh perspective
Fresh from the classroom, grads bring a perspective that’s still rooted in theory, making them more likely to propose alternative ways of working.
of entry-level jobs are filled by
Common challenges of hiring college students
Recruiting graduates is a little different from hiring seasoned talent. Look out for these challenges when developing your graduate recruitment plan.
They don’t meet all the job requirements.
Relax your requirements to find candidates who can grow into the role. And focus on their soft skills, especially their aptitude for learning.
They lack hands-on experience.
Before passing on a grad who is lacking specific experience, ask yourself, “Is this something we can train for?” If you offer on-the-job training, highlight it.
They may view your company as old-fashioned.
What is employer brand ?
An employer brand is how a company markets itself to job seekers and internal employees. Employer branding has become a proven tool for attracting and retaining top talent.
They aren’t being considered by your company.
By targeting only top schools, you may miss great talent. Cast a wider net and reconsider what makes an ideal candidate (ex: participation in clubs).
They’re inexperienced at interviewing.
Show candidates that you’re invested in their success. Give them a heads-up about questions they should prepare for and anything else they should know going in.
Five ways to recruit and engage college graduates
Positioning your employer brand to appeal to recent graduates can help you land incredible talent. Here are a few ways to get this audience’s attention and grow their interest in your company.
Highlight learning and development opportunities
Younger generations view training as a top factor when considering jobs. Let them know about any opportunities you offer, including informal mentoring.
Emphasize stability over flashy perks
Recent grads are more interested in job security and financial stability than in “cool” perks, so be sure to discuss benefits like a 401(k) program.
Paint a picture of their career trajectory
Candidates fresh out of college want to get a foot in the door. Outline their career path at your company – and how you’ll help them get there.
Showcase your socially conscious side
Recent grads want to work at responsible companies. If you have a purpose-driven mission, highlight it, and consider offering volunteering perks.
Ten common interview questions for college graduates
Since college graduates may have little prior work experience, your standard list of interview questions may not be relevant to them. Try these questions instead to spot candidates with potential.