A guide to hiring college graduates
With millions of college students entering the workforce annually,
learn how you can tap into the next generation of talent.
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Benefits of hiring college graduates
Recent graduates may not be fully fledged professionals yet, but they can bring a wealth of benefits to your company. By hiring for potential over past experience, you can often find uncut gems.
Expand your talent pool
Grads fill just 58% of entry-level jobs. With many competitors chasing experienced talent, targeting grads can increase your chances of a great hire.
Become more tech savvy
More than half (55%) of today’s college students are under 21. As digital natives, they tend to be comfortable using tech and can teach coworkers.
Discover emerging talent early
Recent college graduates want to kick-start their careers. They’ll work diligently to make a great impression and prove they’ve got what it takes.
Bring a fresh perspective
Fresh from the classroom, grads bring a perspective that’s still rooted in theory, making them more likely to propose alternative ways of working.
Diversify your workforce
Age-diverse teams are more innovative and productive. 89% of talent professionals say a multigenerational workforce makes a company more successful.
of entry-level jobs are filled by
college graduates.
Ready to start recruiting? Here’s how to make your roles appealing to recent graduates.
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Common challenges of hiring college students
Recruiting graduates is a little different from hiring seasoned talent. Look out for these challenges when developing your graduate recruitment plan.
Challenge
They don’t meet all the job requirements.
Solution
Relax your requirements to find candidates who can grow into the role. And focus on their soft skills, especially their aptitude for learning.
Challenge
They lack hands-on experience.
Solution
Before passing on a grad who is lacking specific experience, ask yourself, “Is this something we can train for?” If you offer on-the-job training, highlight it.
Challenge
They may view your company as old-fashioned.
Solution
Modernize your employer brand by sharing innovative projects and highlighting benefits that promote work-life balance, like competitive vacation time.
What is employer brand ?
An employer brand is how a company markets itself to job seekers and internal employees. Employer branding has become a proven tool for attracting and retaining top talent.
Challenge
They aren’t being considered by your company.
Solution
By targeting only top schools, you may miss great talent. Cast a wider net and reconsider what makes an ideal candidate (ex: participation in clubs).
Challenge
They’re inexperienced at interviewing.
Solution
Show candidates that you’re invested in their success. Give them a heads-up about questions they should prepare for and anything else they should know going in.
Not sure what interview questions to ask? We’ve got you covered.
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LEARN MORE
How to build a successful internship program – and why it’s worthwhile
Learn how to find candidates and build the right type of program
that’s rewarding for both your interns and your company.
Download the guide →
Five ways to recruit and engage college graduates
Positioning your employer brand to appeal to recent graduates can help you land incredible talent. Here are a few ways to get this audience’s attention and grow their interest in your company.
#1 career goal for Gen Z: job security and stability
Highlight learning and development opportunities
Younger generations view training as a top factor when considering jobs. Let them know about any opportunities you offer, including informal mentoring.
Emphasize stability over flashy perks
Recent grads are more interested in job security and financial stability than in “cool” perks, so be sure to discuss benefits like a 401(k) program.
Paint a picture of their career trajectory
Candidates fresh out of college want to get a foot in the door. Outline their career path at your company – and how you’ll help them get there.
Walk the walk with diversity and inclusion
Younger generations are more diverse than ever and care about diversity. Be transparent about where you are today and what you’re doing to improve
Showcase your socially conscious side
Recent grads want to work at responsible companies. If you have a purpose-driven mission, highlight it, and consider offering volunteering perks.
EXPLORE FURTHER
The Interview Question Generator
Use these interview questions to evaluate candidates for skills including leadership and problem-solving.
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Ten common interview questions for college graduates
Since college graduates may have little prior work experience, your standard list of interview questions may not be relevant to them. Try these questions instead to spot candidates with potential.
Tell me about a time when you had to juggle multiple assignments. How did you manage your workload?
What this question assesses
This question helps you assess how they’ll handle busy periods at work. You need to know they can prioritize tasks rationally and effectively.
What to listen for
● Evidence that they’re resilient in the face of a challenge and can self-motivate to achieve a goal
● Strong time management skills, including a method for planning their priorities (ex: a task list)
● Signs that the candidate does not procrastinate
What extracurricular activities did you participate in at college? What did you learn from them?
What this question assesses
Activities can help students develop their skills: 66% say participation strengthens leadership skills and 40% say it boosts communication skills.
What to listen for
● Evident passion that signals their investment in learning and developing
● Evidence of skills that are relevant to the job (ex: teamwork learned through school athletics)
● Clarity about the specific role they played (ex: organizing events or assisting with fundraising)
Who was your favorite college supervisor and what did you like about them?
What this question assesses
Learning what kind of supervisor a college graduate worked well with can tell you whether they’ll thrive under their boss’s management style.
What to listen for
● A professional answer that doesn’t dwell on what they disliked about other supervisors
● Evidence that the candidate can both work well independently and take direction
● A clear understanding of what motivates them
Describe a situation during your college years when you displayed leadership skills.
What this question assesses
This question can help you spot talent with the potential and confidence to take charge and direct their peers.
What to listen for
● A detailed example, whether it took place during class, an internship, or extracurricular activities
● Evidence that the candidate is able to delegate tasks effectively and rally other people
● Enthusiasm about stepping into a leadership role, rather than feeling obligated
Think about a time when something went wrong on a group project. What happened and what did you do?
What this question assesses
Sometimes, things don’t go to plan. How the candidate reacts in those situations can tell you a lot about how they’ll handle issues at work.
What to listen for
● A solution-oriented approach, rather than dwelling on the problem
● A calm attitude about overcoming challenges, instead of trying to pass the blame
● Reflection on what could be done better next time to avoid encountering the same problem
What three words would your friends use to describe you? What about your professors?
What this question assesses
This question can tell you whether a candidate is self-aware about how others perceive them. It can also give you a better sense of their personality.
What to listen for
● A thoughtful, humble, and genuine answer that highlights strengths without seeming exaggerated
● Personality traits that will help the candidate thrive in your particular work environment
● A sense of tact and self-awareness (ex: avoiding overly personal or negative answers)
When you were studying or completing class projects, did you prefer to work alone or in groups?
What this question assesses
This question tests a candidate’s team orientation and fit. Depending on the role, the new hire may have to work primarily one way or the other.
What to listen for
● Self-awareness about the conditions under which they do their best work
● Details about why this is their preference, with an emphasis on end results
● If the job requires it, evidence that they work well under both conditions, regardless of preference
Did you complete any internships while at school? What did you get out of the experience?
What this question assesses
Internships can provide hands-on experience. In many cases, they also establish or fuel a candidate’s passion for their chosen career path.
What to listen for
● Signs that the candidate learned new skills or applied school-taught skills in a real-world setting
● Examples that illustrate how the candidate added value to the company where they interned
● Details of other relevant work or volunteering experience if internships were unavailable
What do you feel you would bring to this role and organization that other candidates wouldn’t?
What this question assesses
This question is designed to evaluate the candidate’s fit for the role and their level of understanding about the job and the company.
What to listen for
● Unique or rare skills or traits that align with the job requirements and the company’s mission
● A humble answer that highlights the candidate’s strengths without boasting
● A keen understanding of their own strengths and how they can add value to your company
Looking back on your entire college experience, what was the most rewarding part?
What this question assesses
The candidate’s answer will be a good indicator of where they’ll find the most meaning in their work and if the role will be rewarding to them.
What to listen for
● Alignment with the company’s mission and values
● Specific details about why they found it so rewarding, as opposed to vague or overly broad answers
● Signs that the experience helped the candidate grow professionally or personally
ADDITIONAL RESOURCE
Global Talent Trends 2020
Dive into the four biggest trends that will change how you hire and retain talent this year.
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