Step 1: To create your Predictive Audience, you must have one of the following with a minimum of 300 members:

a. Contact or Company List (CSV template in CMT or third-party data integrations)

b. Lead Gen Form

c. Conversion (Insight Tag, Conversions API, Website Actions)

d. Retargeting

*If you don’t have an audience created yet, upload your contact list, or create a Lead Gen Form or Conversion Audience in Campaign Manager

Step 2: In Campaign Manager, click on “Plan” and then “Audiences”.

Step 3: Click, “Create” and select “Predictive Audience”.

Step 4: Name your Predictive Audience and select your type of data source (Contact list, Company list, Conversion, Lead Gen Form or Retargeting) from the drop down menu.

Step 5: Select the audience from the source dropdown, the geos you want to generate your audience from, and your desired audience size using the slider bar. Then click “Create” to build your Predictive Audience.

Step 6: Once created, your new Predictive Audience will appear in your Matched Audience list and can be applied to any campaign!

Step 1: Choose your campaign objective. For both formats, you can use Website Visits, Lead Generation, or Website Conversions. For Conversation Ads, you can also select brand awareness.

Step 2: Set up your campaign details including targeting, budget, schedule and bid type.

Step 3: Choose your message ad format, “Message” or “Conversation” based on your campaign goals.

Step 4: Select the sender of the ad, or who the message will come “from”. If Lead Generation is your campaign objective, add your Lead Gen Form to capture high-quality leads.

Step 5: For Message Ads, craft your subject line, message and CTA. Use LinkedIn custom fields to personalize your message. For Conversation Ads, create the conversation flow to drive your desired actions. Include up to five CTA buttons with corresponding actions and response messages.

Step 6: Once you’re ready to launch, hit create and turn the status of the ad to “active”.

Step 7: Optimize Sponsored Messages campaigns based on performance and audience insights in Campaign Manager.

Learn more about Sponsored Messaging and how to set up Message Ads here and Conversation Ads here.

Step 1: Choose your campaign objective. You can use Document Ads with the Brand Awareness, Engagement, Website Visits, Website Conversions, and Lead Generation objectives. If you plan to gate your document and use a Lead Gen Form, you must select the Lead generation objective.

Step 2: Set up your campaign targeting. Select Document Ad as your ad format, and set your budget, schedule and bid type. If your campaign objective is Lead Generation, your ads will not be eligible to serve on the LinkedIn Audience Network.

Step 3: Hit save and you’re ready to launch!

Step 4: Measure the impact of your Document Ad through document-specific reporting to better understand how your content resonates and track full-funnel performance.