Today's consumers want it now, they want it tailored to them, and they want it to be simple. For many businesses, delivering a digital experience that accomplishes this is about much more than a cool app or user interface design. It is about deeply rethinking how one uses data to transform the experience someone has with your brand. Leaders are designing customer interactions in ways that allow them to better discover a customer's needs at a given moment, and then they align a wide range of processes to deliver the right experience. Cutting across channels, linking functional groups, and breaking through the tech constraints of their legacy systems are challenges every company face; however, there are lessons we can learn from the pioneers. Based on McKinsey's work with global clients across many sectors, David Edelman, Partner & global co-leader, McKinsey Digital, will share the best practices in driving the transformations needed in operations, organization, and tech infrastructure to deliver On-Demand.