Thursday, February 13th

  • 9:30am - 10:15am

    Macroeconomic Trends

    Mohamed El-Erian sets the tone for the day by looking at trends and opportunities posed by the evolving economy. More specifically: Is the economy better off? How can the Fed change the calculus?  How will Congress impact 2014?

  • 10:15am - 11:00am

    LinkedIn & The Economic Graph

    LinkedIn Co-Founder, Allen Blue and LinkedIn’s Head of Content, Dan Roth, discuss LinkedIn’s lofty vision for building an economic graph that digitally manifests every economic opportunity in the world. Hear why LinkedIn is ultimately positioned to help lift the global economy and what kinds of opportunities that opens up for members and businesses around the globe.

  • 11:00am - 11:45am

    On-Demand Marketing

    Today's consumers want it now, they want it tailored to them, and they want it to be simple. For many businesses, delivering a digital experience that accomplishes this is about much more than a cool app or user interface design.  It is about deeply rethinking how one uses data to transform the experience someone has with your brand. Leaders are designing customer interactions in ways that allow them to better discover a customer's needs at a given moment, and then they align a wide range of processes to deliver the right experience.  Cutting across channels, linking functional groups, and breaking through the tech constraints of their legacy systems are challenges every company face; however, there are lessons we can learn from the pioneers.  Based on McKinsey's work with global clients across many sectors, David Edelman, Partner & global co-leader, McKinsey Digital, will share the best practices in driving the transformations needed in operations, organization, and tech infrastructure to deliver On-Demand.

  • 1:00pm - 1:45pm

    Case Study: HSBC

    • Amanda Rendle, Global Head of Marketing, Commercial Banking, HSBC

    HSBC’s Commercial Bank is devoted to creating opportunity for international aspirant businesses through facilitating global connections. Learn how HSBC CMB built a global content ecosystem that helps customers and prospects grow their businesses through an intelligent integrated program. See how they leveraged their Global Connections portal, a Global Connections group on LinkedIn, content rich media, and "in-feed" snackable content – to better service their customers.

  • 2:00pm - 2:45pm

    The Social Currency of Content

    • Paul Butcher, Head of Digital Communications, Citi
    • Lisa Caputo, EVP, Marketing & Communications, Travelers
    • Lisa Shalett, Managing Director, Head of Brand Marketing & Digital Strategy, Goldman Sachs
    • Johan Jervoe, Global Group Chief Marketing Officer, UBS
    • Jill Schlesinger, Business Analyst, CBS News
    • Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard

    The fundamental shifts in media technology have forced marketers to reinvent their strategies to build a brand advantage with today’s perpetually connected consumers. Companies that are succeeding have been able to deliver a personalized experience and relevant content. This session will discuss the role that content plays in brand building, creating relevance through a compelling and sustainable narrative, and generating and disseminating content to draw influencers.

  • 3:00pm - 4:00pm

    CEO Roundtable

    Jill Schlesinger builds on some of the morning’s pivotal topics in an executive fireside chat with leading CEOs.
    Topics include:

    • The global climate for finance: outlook for next 4 years
    • Role of innovation in Financial Services: disruptive technologies
    • Impact of Social Media: new communication paradigm
  • 4:00pm - 4:45pm

    Reaching Small Businesses through Social Media

    • Jennifer Grazel, Global Head of Financial Services Category, LinkedIn
    • Scott Roen, Vice President, Digital Marketing & Innovation, American Express
    • Charles White, Senior Vice President, Client Service & Customer Experience Practice Leader, TNS Research

    Social media is an increasingly powerful and fundamental tool for small businesses to connect with customers. In this session, TNS unveils new research that looks at how small business owners are using social media and the opportunities that subsequently arise for financial services marketers.

    American Express will also demonstrate how their OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.

  • 4:45pm - 5:30pm

    Women in Finance

    From capital markets to card networks, businesses in the finance sector are benefitting from women’s leadership.  During this session, a panel of women executives in finance will discuss "the mark" that women are making in organizations around innovative leadership; wealth management; and Customer-centric marketing.