Sponsored InMails are more delivered in an uncluttered environment, this makes them more effective than email by affording your brand the space to stand out.
This has to do with how InMails work. They come optimized for mobile within the LinkedIn app, they trigger immediate notifications on mobile, and they go to a dedicated inbox (in LinkedIn) as well as to the recipient’s standard email inbox. In other words, InMail targets three touchpoints with the prospect, instead of just one – automatically increasing your chances of a positive reception.
As valuable as InMail is for connecting with prospects, the best salespeople only use InMail when a referral isn’t possible. Personal introductions still yield the highest success rates – up to 500% higher than an unsolicited approach.² Personal introductions still yield the highest success rates, but if you lack a common connection with a prospect, a well-crafted, personalized InMail gives you a great shot at starting a conversation.
