One of the biggest reasons cold outreach falls flat is because of how impersonal it feels. Sellers who take the time to “warm up” their client with personalized messages will see their engagement increase and reap the rewards.
To find a compelling opening for your message, look at your prospect’s profile for a common connection or an interesting talking point. Leading with this will demonstrate your interest in them as a person, and make them far more receptive than if you were to send a straight-up sales pitch.
Here are a few tips to keep in mind:
1. Design your InMail as a conversation starter. The goal here is to discuss and explore an opportunity, not seal the deal immediately. Mention what parts of their LinkedIn profile prompted you to reach out.
2. Adopt a conversational, enthusiastic tone. Choose words that reflect your personal voice. Express interest in helping them attain their goals versus the other way around.
3. Be brief and to the point. If you share too much or have a very lengthy message, your leads may lose interest and not feel the need to reply.
4. Personalize the InMail as much as possible. Review the lead’s profile, their updates, and their company’s updates to bring relevance to your conversation. Saving leads will help bring visibility to these type of updates to help you personalize your conversations and address specific needs they may have.
Be authentic about your interest. It’s easy to detect false enthusiasm even in electronic communications.