One of the biggest reasons cold outreach falls flat is because of how impersonal it feels. Sellers who take the time to “warm up” their client with personalized messages will see their engagement increase and reap the rewards.
To find a compelling opening for your message, look at your prospect’s profile for a common connection or an interesting talking point. Leading with this will demonstrate your interest in them as a person, and make them far more receptive than if you were to send a straight-up sales pitch.
