Even with the perfectly crafted InMail however, some will require a warrant a follow-up for your best chance at securing them as a lead.
Follow up each unanswered InMail just once after your initial InMail. A good approach is to forward the same InMail to your prospect 1-2 weeks after the original, asking again for an appointment. A second follow-up is not usually worthwhile, but consider saving them as a potential lead in future.
Be sure to set a regular cadence for sending InMails, and you should see an increased engagement rate over traditional cold-contact methods.
Connecting with leads on Sales Navigator increases win rate by
and when connecting with decision makers it increases by
Best days to launch? Tuesday and Wednesday are optimal days to launch InMails.