Even with the perfectly crafted InMail however, some will require a warrant a follow-up for your best chance at securing them as a lead.
Follow up each unanswered InMail just once after your initial InMail. A good approach is to forward the same InMail to your prospect 1-2 weeks after the original, asking again for an appointment. A second follow-up is not usually worthwhile, but consider saving them as a potential lead in future.
Be sure to set a regular cadence for sending InMails, and you should see an increased engagement rate over traditional cold-contact methods.
Connecting with leads on Sales Navigator increases win rate by 17% on average.
When connecting with decision makers it increases by 24% on average.
1 - First sent InMail 2 - Answered InMail 3 - Follow up InMail
Best days to launch? Tuesday and Wednesday are optimal days to launch InMails.