People ignore messages that aren’t tailored to them, so generic cookie-cutter emails are out.
Sure, templates can be more efficient. But taking the time to more deeply personalize your messages boosts the chance of triggering a response.
In addition to calling the person by name more than once, make the message contextual and personal wherever possible. For instance, reference your prospect’s priorities based on insights such as shared connections and company/individual mentions in the news that you uncover using InMail for Sales Navigator. Then explain what value you can offer that prompted you to reach out.