People ignore messages that aren’t tailored to them, so generic cookie-cutter emails are out.
Sure, templates can be more efficient. But taking the time to more deeply personalize your messages boosts the chance of triggering a response.
In addition to calling the person by name more than once, make the message contextual and personal wherever possible. For instance, reference your prospect’s priorities based on insights such as shared connections and company/individual mentions in the news that you uncover using InMail for Sales Navigator. Then explain what value you can offer that prompted you to reach out.
Ideas for personalizing:
Mention a common contact
Refer to a common LinkedIn Group
Ask a follow-up question about a LinkedIn Group posting (theirs or someone else’s)
Discuss a common company, experience, or personal interest
Ask for an opinion
If you do use a template to save time when prospecting very similar leads, make sure to use a custom greeting. Type your salutation like Hello or Hi and add %FIRSTNAME%, %LASTNAME% to dynamically insert the member’s first name and last name. (ex. Hi %FIRSTNAME%, will appear as Hi Jane, for the member receiving the InMail)