People ignore messages that aren’t tailored to them, so generic cookie-cutter emails are out.
Sure, templates can be more efficient. But taking the time to more deeply personalize your messages boosts the chance of triggering a response.
In addition to calling the person by name more than once, make the message contextual and personal wherever possible. For instance, reference your prospect’s priorities based on insights such as shared connections and company/individual mentions in the news that you uncover using InMail for Sales Navigator. Then explain what value you can offer that prompted you to reach out.
Remember that a conversational tone comes across as more personal, so aim for a free-flowing message that sounds like it came from an everyday person.
Ideas for personalizing:
Mention a common contact
Refer to a common LinkedIn Group
Ask a follow-up question about a LinkedIn Group posting (theirs or someone else’s)
Discuss a common company, experience, or personal interest
Ask for an opinion
If you're working with templates for efficiency reasons, be sure to personalize your salutation.
Enter "Hello" — followed by the recipient's first and last name — as opposed to a generic salutation without a name.