Your checklist for success

Use a compelling subject line.

Referencing common interests or a specific challenge the prospect is facing are good starting points. Try to pique the prospect’s curiosity.

Make it about them.

Focus on benefits to the prospect, discuss their interests, and refer to awards or achievements noted on their LinkedIn profile to build rapport. Using inclusive language (“we” versus “I”) can also help.

Start a conversation.

Asking questions or sharing common details about your experience not only encourages a response, it shows you know what you’re talking about – whether it’s about a solution architecture or sports.

Keep it short.

The average online reader’s attention span is about eight seconds, so keep your messages to 100 words or so.

Offer next steps.

Always close with an action – either requesting a meeting or providing your availability for a conversation. This is the best way to ensure a response and start building the relationship further.