Write a subject line that is clear yet compelling by focusing on what’s in it for the reader, and making it about them.
The trick is finding a way to spark curiosity in 80 characters or less (think about six or seven words) so it shows in the preview and on a mobile device screen.
Keeping a subject line to three words or less increases your chances of getting a response by 14%⁴
The subject line should be personable, concise, interesting, and friendly.
For example: "Your're invited to a FixDex Marketing Event: Join our pilot prgram."
As you craft the InMail subject line, use your reason for outreach, or mutual connections or interests, for inspiration:
Reference a mutual interest: “Hello from a fellow marathoner.” Mentioning a commonality taps into the recipient’s passion and demonstrates you’ve done your homework.
Praise the recipient: “Loved your post on innovative manufacturing processes!” or “Congratulations on your new role at [COMPANY].” This shows you’ve done your research.
Pro Tip
Get alerted when a new prospect matches your LinkedIn saved search criteria and then send a relevant InMail (such as “Congratulations on your new role!”).
