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Keeping a subject line to three words or less increases your chances of getting a response by 14%⁴
The subject line should be personable, concise, interesting, and friendly. For example: "Your're invited to a FixDex Marketing Event: Join our pilot prgram."
Reference a mutual interest: “Hello from a fellow marathoner.” Mentioning a commonality taps into the recipient’s passion and demonstrates you’ve done your homework.
Praise the recipient: “Loved your post on innovative manufacturing processes!” or “Congratulations on your new role at [COMPANY].” This shows you’ve done your research.
Get alerted when a new prospect matches your LinkedIn saved search criteria and then send a relevant InMail (such as “Congratulations on your new role!”).
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⁴ Reference: Business Insider, 2019 | * Free trial eligibility determined on log-in
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