Your Target Buyers Are on LinkedIn

Target Buyer: SMB Owner

More than 99% of companies on LinkedIn are small businesses. Their founders and marketers are on the platform looking to grow, and you can engage them with the right B2B sales strategy.

Target Buyer: C-Suite

Executives and C-suite stakeholders are among the hardest B2B buyers to reach, but they’re present and active on LinkedIn. Connect with them through tailored messaging and breakthrough thought leadership.

Target Buyer: IT

The IT industry increasingly influences purchases of all kinds as technology comes to play a more central role in organizations everywhere. Learn how to navigate complex IT departments and map key contacts.

Target Buyer: Sales

Selling into the sales industry requires stepping up your B2B sales strategy. Since an estimated 84% of sales pros use LinkedIn for business, this audience is here and ready to do business, but they won’t settle for cookie-cutter sales outreach.

Target Buyer: Marketing

LinkedIn is the most popular social media platform for B2B marketing activities. Meet modern marketers where they’re at with a value-driven message that conveys how you can help them accomplish their goals.

Target Buyer: Operations

Selling to operations tends to require a deep and comprehensive understanding of the respective organization. To help a business run better, you must know their pain points and acute needs. LinkedIn offers unique insight to identify key players and inform your outreach.

Target Buyer: Procurement

The B2B buying process has grown incredibly complex. Procurement buyers are overwhelmed with content and information. The key to gaining influence lies in making it easier to buy with impactful content and valuable support throughout their research and purchase journey.