About the guide

This guide includes the most up-to-date recruiting techniques and shows you how to optimize your use of LinkedIn. You’ll get insights and tips on the art and science of recruiting for small businesses and learn how you can woo passive candidates, use LinkedIn tools to save time and money, and make your company stand out against the big guys. It also walks you through how to measure your hiring results so that you know what’s working and what isn’t.

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Every business starts small. No matter what their growth plans are, the businesses that succeed are those that focus on finding and hiring the right talent. 

In this guide, you'll learn how to:

  • Make your LinkedIn profile and Company Page stand out.  
  • Find the perfect talent for you business.  
  • Write an unforgettable job description that gets you high-quality candidates.  
  • Build a talent brand on any budget. 

If you work at a company with more than 500 employees, check out LinkedIn Essentials: The Modern Recruiters Guide.


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