Locating futuristic skills for digital strategy
SUCCESS STORY
Using LinkedIn Talent Insights, AirAsia’s Chief People and Culture office, Varun Bhatia and his team were able to make informed decisions on Air Asia’s talent development and recruitment strategies. His team was able to back their hiring decisions with insights backed by market intelligence.
THE CHALLENGE
Finding pools of talent with critical skillsets
AirAsia has won plaudits for its success at bringing air travel to the masses by making it simple, affordable and comfortable for the millions of people in Asia to fly. Having made it possible for literally anyone to fly, AirAsia now wants to harness the power of its data and network to drive even faster growth and create new lines of businesses in the travel technology space. To do so, it has embarked on a digital transformation, one that requires bringing in people with the right talent and skills.
The challenge, however, lies in finding the right talent to drive the transformation. Varun Bhatia and his team had to identify the skills necessary for the digitalisation push, locating candidates with the suitable skillset, while keeping an eye on the hiring strategies of competing firms.
THE SOLUTION
LinkedIn reveals talent pool locations
LinkedIn Talent Insights allowed Varun and his team to identify talented individuals critical to digitalising the company. This external pool of talent also allowed him to benchmark AirAsia’s existing workforce against the market.
Main product used:
THE RESULTS
Understand the competition
AirAsia was able to map the market for talent by studying competitor’s hiring trends and recruiting strategy.
Prioritize markets
Streamline AirAsia’s hiring strategy by dropping certain markets and focusing on niche talent pools in India and Singapore.
Further develop university hiring strategy
Boosting recruitment success, through a targeted campus hiring strategy for technology and digital roles.
“LinkedIn Talent Insights helps us interpret the numbers, make sense of the data and define the skills of the future. With LTI, we have a macro view of the hiring market, which allows us to identify the critical skills needed in our digitalisation push.”
AirAsia
ABOUT AIRASIA
AirAsia is a leading travel and financial platform company in Asia Pacific, providing air transport, travel and lifestyle services, as well as financial services.
INDUSTRY:
Airlines / Aviation
No. OF EMPLOYEES:
10,001+ Employees
HEADQUARTERS
Sepang, Selangor Darul Ehsan
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