Generali Italia

SUCCESS STORY

Generali Italia is the leading Italian insurance company. In an effort to raise awareness around the company’s digital and technological transformation over the past several years, Generali Italia developed a brand ambassador campaign titled “Partner di Vita - Più di un Lavoro” (“Lifetime Partner - More than a Job”) which was sponsored by their CEO, Marco Sesana and involved more than 1,200 employees across the company sharing in the ideation of the campaign as ambassadors. The wide promotion and sharing of these authentic experiences lead to increased candidate awareness, engagement and leads.

Generali Italia used LinkedIn Sponsored Updates and Pipeline Builder to amplify their “Partner di Vita - Più di un Lavoro” (“Lifetime Partner - More than a Job”) campaign. In 12 months, Generali created over 50 posts on their LinkedIn Career Page dedicated to this campaign. Such posts included content about life and culture of Generali Italia, initiatives and events, digital hackathons, information about Generali Italia’s Employee Resource Groups, GirlsInSTEM programs and scholarships, and digital onboarding sessions where new hires could engage with Generali’s CEO. With the help of their employees sharing this content on their personal LinkedIn profiles, this campaign generated over 7,000 social reactions and, through an advertising campaign, 371,000 impressions and successfully attracted STEM. Digital and IT professionals and recent graduate candidates.

LinkedIn Sponsored Updates

LinkedIn Pipeline Builder

Lucia Sciacca

Communication & Sustainability Director
Generali Country Italia and Global Business Lines

Generali Italia spotlights employees to attract new candidates