About VANITY GROUP

VANITY GROUP is one of the world's most influential luxury amenity providers and has offices in London, Sydney, Dubai and Shanghai. Renowned as hospitality's house of beauty, VANITY GROUP partners include the most sought-after fashion, beauty, premium skincare, fine fragrance, lifestyle and spa brands to create unforgettable hotel experiences.

Success story

With a firm lead in the ANZ market, luxury hotel amenities supplier VANITY GROUP was eager to broaden its footprint across Singapore, Shanghai, and India – with plans for further expansion in Asia in 2025. To achieve these goals, VANITY GROUP knew it had to hire people with the right skills and attitude who could hit the ground running.

Since adopting LinkedIn Recruiter in 2019, the business has tapped into its vast pool of global talent to target high-caliber candidates more rapidly. As a result, VANITY GROUP not only found the right people for their overseas offices, but hired its entire Singapore team within 4 weeks – with the support of LinkedIn's Chat features. 

The challenge

To keep pace with its rapid expansion in APAC, VANITY GROUP needed a more time- and cost-efficient way to home in on suitable job candidates, especially when it came to niche roles.

The results

3x faster hiring 
LinkedIn Recruiter has significantly reduced the time needed to fill open roles.

65% of APAC business growth 
Majority of the business’ regional growth was due to LinkedIn.

50% increase in employee retention 

LinkedIn helped attract and secure the most qualified and suitable employees.