Reach more qualified applicants. | LinkedIn Talent Solutions

"Since switching to Job Posts we have seen an influx of qualified candidates for our hard-to-fill openings! With the Talent Acquisition market being so tight right now, Job Posts has given our Recruiting team the ability to get our top priority positions sourced and filled quickly."

ANISA VIDIC
HR Business Partner
Polk Mechanical
"LinkedIn Job Posts has been an excellent engine to help Honey Baked drive employer brand awareness and connect with talented people. Even in highly competitive markets we've seen good applicant flow and appreciated the flexibility to tweak and reallocate spend when needed."

FRANCENE TAYLOR
Director of Talent Acquistion
Honey Baked Ham LLC

In the transition from Job Slots to Job Posts, all of your jobs data and history (closed jobs, job applicants, etc.) will be retained and available in Job Posts. Prior to your contract renewal you will be shown a banner in the recruiter dashboard to keep roles currently in a Job Slot promoted in the transition to Job Posts. Opting in will allow jobs currently in a Job Slot to continue being surfaced to qualified candidates with an automatically assigned budget. If this feature is not opted-in, all jobs in a Job Slot will be downgraded to a free Basic Job and not actively shown in promoted placement. Upon the upgrade to Job Posts, you will then have the opportunity to choose whether you want to add budget to promote basic jobs carried over from Job Slots.

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Job Posts gives you multiple tools to make sure you’re making prudent use of your budget. In addition to setting a budget for each job, you have the ability to set a monthly spend limit for your entire dashboard, so you can ensure you’re not spending too quickly. Additionally, you’ll receive in-product notifications once you reach 70%, 90%, and 100% of your monthly spend limit or your contract spend limit.

We also have smart budget pacing, which spreads out your budget over the time your job is posted, ensuring that your budget isn’t spent within the first few days of posting.

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Targeted clicks on promoted Job Posts while they are in an exclusive promoted placement on LinkedIn. A targeted click is when a candidate who matches the advanced targeting criteria you entered clicks to view your job.

Promoted placement puts your jobs in front of relevant candidates with placements in their LinkedIn feed, jobs homepage, notifications, job search results, and personalized emails.

All unique clicks within a given day. In other words, if the same user clicks your job more than once in a day, you will only be charged for one click.

Clicks executed by people signed in to a LinkedIn account.

Clicks executed by the job poster.

Clicks driven to your job organically.

Clicks to your free jobs.

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Advanced Targeting allows you to precisely target your Promoted Job Posts to LinkedIn members who are based near your desired location and are likely to have the skills needed for your role. You can input the desired location of your candidate, preferred skills, and must-have skills. These inputs help LinkedIn more intelligently recommend your job to relevant candidates.

The Advanced Targeting criteria you add will affect the recommended Total Budget, the Estimated Applicants forecast, and the size of the Target Audience. When using Advanced Targeting, you will only be charged for clicks from members that are based in the same country as your desired location and are likely to have the must-have skills.

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Budget recommendations
When posting a job, you will see a recommended promotion budget amount that LinkedIn believes will make your job competitive against similar jobs posted on LinkedIn. This recommended budget is calculated based on factors such as the number of qualified members on LinkedIn, the number of similar jobs on LinkedIn, and the budget of similar jobs on LinkedIn at the time of posting.

Promotion rules
We also have a feature called “Promotion rules,” where you can set up rules once and have jobs get promoted or posted for free automatically. That gives admins more control over how non-admins can spend on jobs. This feature allows admin users to set rules indicating which types of jobs (based on the function, location, or seniority level) should get promoted (ex: Sales Associates roles based in London).

When a non-admin posts a job, their job can only be promoted if it meets one of the promotion rules set by an admin, and the budget will automatically be set to the LinkedIn recommended budget. All jobs posted by non-admins that do not meet any promotion rules can only be posted as basic jobs.

Smart usage notifications
To ensure you’re always aware of your product usage, we send in-product notifications that tell users when they’re nearing or have reached monthly spend limits or contract spend limits.

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