81% of executives believe that by 2020 there will be a strong connection between consumer and employer brands according to Universum's 2020 Outlook. And marketing to candidates is no different than marketing to consumers - you have to bring people along the journey from unaware to hired by providing multiple touchpoints with your brand. So why not get ahead of the curve, and use a tried and true marketing approach when attracting talent?
In this 60 minute webcast, Eduardo Ibarra, Global Head of Talent Brand at Dropbox, shares how he applies his marketing background and brand planning approach to employer branding, along with frameworks you can use at your own organization.
What is covered:
• Structure of the traditional brand planning approach
• Critical talent brand challenges and the people involved in solving them
• Frameworks for applying the brand planning approach to your work