66% of global professionals want to know about your culture and values according to LinkedIn research. But times have changed, and employer branding is no longer about shouting your brand from the rooftops, it's shifted to become dialogue between your audience and your organization. A modern approach to employer branding leverages the people and assets you already have to build a compelling brand presence.

Kathryn Armson, Media Solutions Manager, highlights the evolution of employer branding and what you need to build an employee value proposition today.

What is covered:
    • Creating connections with your ideal talent
    • Making the employee value proposition architecture work for you
    • Using data and insights to inform your employer branding