Chances are high that you're reaching out to a lot of cold candidates - but why? InMail response rates for warm candidates are on average 54% higher than for cold candidates. To build a receptive talent pool, you need to engage candidates along their whole journey, thereby enabling you to recruit more efficiently. At UiPath, a fast growing software company with big hiring needs, they know that an employer brand strategy that both builds brand awareness and fuels their pipeline is crucial to effectively hiring top talent.

Watch this 60 minute webcast with Rafael Marcus, Head of Employer Branding at UiPath. He shares his approach to talent attraction at UiPath and talk about why full funnel recruitment marketing is critical to hiring success.

What this webcast covers:
-The business case for employer brand investment and how to get buy-in
-UiPath's employer brand strategy and the importance of both building awareness and generating leads
-How UiPath executes its recruitment marketing
-Employer brand success metrics and key results at UiPath