Did you know that inMail response rates are, on average, 54% higher for warm candidates who have been exposed to your brand versus cold candidates? So why should you waste time reaching out to cold candidates? By embracing a full funnel recruitment marketing strategy, you can build a pool of warm candidates to fuel your pipeline.

Watch Pearce Delisle, Manager - Content Marketing Evangelists in a 60 minute webcast that will highlight the steps to build a content marketing plan that will effectively nurture your ideal talent.

What we'll cover:
- Why content marketing matters to recruiting efficiency
- Four steps to building a content marketing plan
- Measuring your success with content marketing