We've found that companies can see a 65% lift in application rates through LinkedIn when members see their company content first. So how do you create content that your ideal candidates will want to engage with? Even if you're pressed for time, there are simple steps you can follow to build and find great content.

Watch Rachel Rickles, Sr. Content Marketing Evangelist, in this informative 45-minute session that will teach you tips and tricks for creating and sharing inspiring content to fuel your employer brand.

Expect to learn:
• The different types of content you should use and when to use them
• How to create and find unique content even with limited resources
• Steps to build a distribution plan that will reach your ideal audience