Why this matters:
Key performance indicators (KPIs) provide branch managers with feedback on their team’s performance. By tracking them, branch managers can gauge what’s working and what’s not, helping their workplace meet high expectations. Ideal candidates are familiar with common KPIs, know how to measure them, and understand which ones they should track based on the task and circumstances.
What to listen for:
- Understanding of the different types of KPIs and why they’re important
- Familiarity with KPIs and benchmarks relevant to different areas of the business, like marketing, finance, and sales
- Methods and tools for tracking KPIs
Why this matters:
The best branch managers combine experience and intuition with data when making choices in the workplace. Ideal candidates will draw on accurate and reliable data to predict where the workplace is going. They will also plot steps they need to take to ensure that the branch can meet the demands of the future.
What to listen for:
- Collection of information from a variety of sources, including sales data, market projections, and industry trends
- Emphasis on the importance of data in making managerial decisions
- Financial analysis and planning skills
Why this matters:
This question allows candidates to offer a more general view of their role as branch managers, including the general guidelines that inform their decisions. The best candidates will outline a set of principles and best practices that match the company’s own goals and expectations for its branch managers.
What to listen for:
- Consistency with company policies and goals
- Mention of clear and thorough communication with staff
- Emphasis on being willing to delegate when necessary
Why this matters:
Every company strives to provide customers with the highest level of service to ensure their satisfaction and continued business. Branch managers, as representatives of the company, must take charge in helping customers and clients. Ideal candidates will be able to explain how they ensure customer satisfaction with the resources they have.
What to listen for:
- Ability to maintain a professional demeanor when interacting with customers
- Willingness to listen and adapt to customer feedback
- Concerted efforts to understand customer needs and provide optimal service
Why this matters:
One of the pillars of good leadership is maintaining a dedicated team. By motivating their team, branch managers can bring about high employee and business performance. The best candidates will have go-to strategies for inspiring their staff members and encouraging perseverance through setbacks.
What to listen for:
- Attempts to foster a positive, supportive team culture
- Use of incentives and goals to motivate team members
- Understanding of the psychology of motivation is a plus
Why this matters:
Every branch manager occasionally finds themselves at a crossroads. Both paths forward could have pros and cons, but it may not be clear whether one has an ultimate advantage over the other. A strong candidate can explain how they make challenging business decisions when outcomes are uncertain, and the steps for implementing those decisions.
What to listen for:
- Ability to approach potential paths with an open mind
- Methodical decision-making process that leverages data
- Willingness to make decisions in the best interest of the company
Why this matters:
Branch managers must maintain a high-performing and harmonious team. An ideal candidate will understand the importance of promoting strong teamwork and collaboration among their staff and will take the lead in developing a positive work environment that allows all team members to succeed.
What to listen for:
- Strong communication and leadership skills
- Ability to foster positivity led by example
- Provides encouragement and support during challenges
Why this matters:
Training and developing staff members is an important part of a branch manager’s job, and it’s a process that continues long after initial onboarding. The best candidates know how to support their employees and build strong working relationships, while also offering growth opportunities to keep staff engaged at work.
What to listen for:
- Helps employees set and achieve professional goals
- Provides individual attention to each member of the team and offers extra training when necessary
- Makes an effort to put employees on projects that interest and motivate them
Why this matters:
Branch managers are often at the forefront of budgetary requests, communicating directly with higher-ups to make the case for why their branch needs more funds. An ideal candidate will draw on their branch’s performance and potential for growth to make a persuasive argument for additional resources.
What to listen for:
- Leverages evidence and data when building an argument
- Specific department or business initiative that the budget would be used for, as well as amount needed
- Ability to be persuasive while remaining respectful
Contact a sales consultant.