Illustration of three people working at a desktop computer, collaborating.

You might hire a marketing coordinator to:

  • Produce all of the components of a paid advertising campaign
  • Manage your social media channels

  • Run various aspects of your marketing, including videography, photography, new-product launches, organic SEO, and lead generation

  • Help drive organic traffic to a website or other online asset
  • Coordinate the work of multiple freelancers, producers, agencies, and other outsourced marketing vendors to form finished and polished work


Required skills and qualifications Preferred skills and qualifications
Strong written and verbal communication Familiarity with content management system (CMS) software
Knowledge of traditional, digital, and content marketing Familiarity with customer relationship management (CRM) software
Experience with data management and analysis Familiarity with HTML
Problem-solving A portfolio of previous marketing campaigns or projects