Marketing Coordinator Hiring Guide | LinkedIn Talent Solutions

Illustration of three people working at a desktop computer, collaborating.

Marketing coordinators support their company’s product launches, marketing campaigns, and more. They closely follow developed strategies, branding guidelines, and marketing templates to execute campaigns precisely and effectively; at smaller companies, they may develop some of the strategies themselves. Their responsibilities may consist of working closely with agencies and other vendors, producing marketing content, integrating disparate marketing components for publication or distribution, compiling detailed reports on the results of a campaign, and otherwise executing effective strategies for growth.

You might hire a marketing coordinator to:

Produce all of the components of a paid advertising campaign

Manage your social media channels
Run various aspects of your marketing, including videography, photography, new-product launches, organic SEO, and lead generation

Help drive organic traffic to a website or other online asset

Coordinate the work of multiple freelancers, producers, agencies, and other outsourced marketing vendors to form finished and polished work

Required skills and qualifications	Preferred skills and qualifications
Strong written and verbal communication	Familiarity with content management system (CMS) software
Knowledge of traditional, digital, and content marketing	Familiarity with customer relationship management (CRM) software
Experience with data management and analysis	Familiarity with HTML
Problem-solving	A portfolio of previous marketing campaigns or projects