Sample marketing coordinator job description

At [Company X], much of our success can be attributed to the strength of our marketing division. To build on the momentum, we’re searching for a highly qualified marketing coordinator who can contribute to existing programs while assisting with development of new initiatives aligned with company and client goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

Objectives of this role

• Assist in developing and implementing the company’s brand strategy
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for program success
• Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
• Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets
• Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members

Responsibilities

• Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
• Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
• Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
• Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

Required skills and qualifications

• Experience in marketing coordination or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience using data analytics software for research
• Excellent communication and presentation skills

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of HTML and design and email software
• Experience in budgeting and forecasting