Marketing Specialist Job Description Template

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You can make a good impression with potential candidates and stand out among your competitors by creating a job description that’s concise and compelling. Avoid overwhelming with more information than job seekers need at this stage, but be sure to include enough details to accurately describe the marketing specialist role.

List the objectives, responsibilities, and qualifications in bulleted form and provide some background information about your company’s culture and values. Ensure that every item reflects the expectations for your next marketing specialist.

Sample marketing specialist job description

[Company X] is a fast-growing company that relies heavily on market research and consumer insights. We’re searching for an experienced marketing specialist to join our expanding team. The ideal candidate has an ability to translate data and research into actionable marketing plans that inform branding and campaign development. The specialist should be adept at working independently on heavy research, then consulting with consumers and collaborating with cross-functional team members to ensure that powerfully informative insights are gathered.

Objectives of this role

Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
Document procedures, processes, and workflows, and recommend changes for greater efficiencies
Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales
Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
Analyze existing marketing collateral with a critical eye and identify opportunities for improvement

Responsibilities

Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
Assist in execution of marketing plans to reach audiences through targeted channels
Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement

Required skills and qualifications

Experience with product launches or integrated marketing campaigns
Excellent communication and presentation skills
Working knowledge of market research, surveys, and data analytics
Proficiency with content management systems
Experience in planning and leading initiatives

Preferred skills and qualifications

Bachelor’s degree (or equivalent) in marketing, communications, or related field
Proficiency with HTML and Adobe Acrobat