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Sample public relations professional job description

At [Company X], we see public relations as newsworthy storytelling. We’re looking for a seasoned public relations professional who can create narratives that guide our brand story. This person will contribute to existing PR efforts while helping to develop new initiatives aligned with company objectives. The ideal candidate will have experience in a wide range of PR functions, as well as positive relationships with media professionals in our industry and the community.

Objectives of this role

  • Develop media relations strategy focused on high-level placements in print, broadcast, and online channels to increase company visibility
  • Build connections with key media organizations and journalists through a mix of traditional, digital, and social channels
  • Ensure that our PR efforts serve immediate and long-term business goals
  • Forecast news cycles and identify areas of trending public interest
  • Understand the competitor landscape and stay ahead of any threat to our brand position
  • Establish a media relations plan that has actionable strategies for high-level placements

Responsibilities

  • Evaluate and establish a public relations strategy and plan
  • Engage with marketing department to ensure that PR campaigns align with strategic goals, growth plans, and new-business opportunities
  • Leverage existing media relationships — broadcast, traditional, and online — to land prominent placements
  • Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities
  • Write timely press releases and media kits, and direct social-media team to communicate proactively
  • Help establish strategies for damage containment in crisis situations

Required skills and qualifications

  • Experience in public relations at a company or organization
  • Exceptional writing and editing skills
  • Deep knowledge of traditional, digital, and social media channels
  • Excellent communication and organizational skills

Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) in public relations, marketing, or advertising
  • Established relationships with media organizations and journalists
  • Familiarity with content management systems (CMS)