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Sample community relations manager job description

At [Company X], we care deeply about our community, whether it’s internal or external, and we’re seeking a community relations manager to help us maintain and nurture these relationships. The ideal candidate will have excellent organizational, communication, and writing skills, as well as an ability to foster positive relationships with individuals and organizations. The community relations manager will be the principal ambassador for the company, addressing internal audiences and the public to share the company’s vision and plans for achieving it.

Objectives of this role

  • Develop a strategy for building and maintaining programs and activities that will have a positive impact on the community
  • Build and maintain relationships with members of the community, key individuals, and other organizations
  • Serve as a point of contact for neighboring businesses, institutions, and communities
  • Be the principal ambassador for the company, responsible for sharing its vision with the local community
  • Serve as a mentor to junior staff members and assist with their professional development to ensure alignment with the company’s strategic initiatives


  • Organize community outreach programs and coordinate special events that promote products, services, and ideas of the company
  • Draft and distribute communications that promote the company as well as individuals and groups within it
  • Attend relevant events and activities to represent the company and build strong relationships with key community members
  • Respond to inquiries from community members and other parties, and recruit knowledgeable spokespeople or information sources for assistance when needed
  • Build and promote cross-functional relationships within the company
  • Plan, coordinate, and execute public press conferences, working with third-party PR agencies when necessary 
  • Manage social media content and virtual groups to enhance the company’s online profile

Required skills and qualifications

  • At least two years of experience in public relations or related field
  • Excellent verbal and written communication skills
  • Outstanding interpersonal skills and an ability to work effectively as part of a team
  • Ability to work well under pressure and manage sensitive or controversial subjects with tact, kindness, and professionalism

Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) in public relations, communications, English, journalism, or related field
  • Successful completion of course in advertising, business administration, fundraising, public affairs, public speaking, or creative or technical writing 
  • Proficiency with work productivity software or similar writing and presentation software