Illustration of three people working at a desktop computer, collaborating.

You might hire a community relations manager to:

  • Build and maintain relationships with members of the community, key individuals, and other organizations
  • Be the principal ambassador for an organization, with responsibilities for delivering the company’s vision within the local community

  • Develop a strategy to build and maintain programs and activities that will have a positive impact on the community

  • Organize community outreach programs and coordinate special events that promote products, services, or ideas of the company

Required skills and qualifications Preferred skills and qualifications
Experience in public relations, communications, journalism, or similar fields
Ability to work well under pressure
Ability to manage sensitive or controversial subjects with tact, kindness, and professionalism
Background in advertising, business administration, public affairs, creative writing, or similar fields
Excellent verbal and written communication skills
Confident with the use of social media and other media platforms
Strong interpersonal skills and the ability to work well as part of a team
Comfortable with public speaking