Illustration of three people working at a desktop computer, collaborating.

You might hire a public relations professional to:

  • Identify, pursue, and secure promising media opportunities
  • Nurture existing media relationships

  • Promote a positive brand image through strong external communications

  • Analyze public opinion, with a constant eye for improvement

Required skills and qualifications Preferred skills and qualifications
Exceptional writing and editing skills Previous experience working in PR
Media literacy Established media relationships
Great communication and organizational skills Familiarity with content management systems (CMS)