Public relations hiring guide | LinkedIn Talent Solutions

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Individuals working in public relations are responsible for communicating messages to the public through the press, social media, public events, and more. PR is different from owned publications and paid advertising in that the goal of PR is exposure and increased engagement, rather than revenue increases. Individuals and organizations reach out to public relations professionals for help crafting and managing their brand messaging and overall public perception. PR professionals also help mitigate negative publicity and help clients through crisis situations.

You might hire a public relations professional to:

Identify, pursue, and secure promising media opportunities

Nurture existing media relationships
Promote a positive brand image through strong external communications
Analyze public opinion, with a constant eye for improvement

Required skills and qualifications	Preferred skills and qualifications
Exceptional writing and editing skills	Previous experience working in PR
Media literacy	Established media relationships
Great communication and organizational skills	Familiarity with content management systems (CMS)