You might hire a public relations professional to:
- Identify, pursue, and secure promising media opportunities
Nurture existing media relationships
Promote a positive brand image through strong external communications
Analyze public opinion, with a constant eye for improvement
| Required skills and qualifications | Preferred skills and qualifications |
| Exceptional writing and editing skills | Experience working in public relations, marketing, or advertising |
| Deep knowledge of traditional, digital, and social media channels | Established relationships with media organizations and journalists |
| Excellent communication and organizational skills | Familiarity with content management systems (CMS) |
