Illustration of three people working at a desktop computer, collaborating.

You might hire a public relations professional to:

  • Identify, pursue, and secure promising media opportunities
  • Nurture existing media relationships

  • Promote a positive brand image through strong external communications

  • Analyze public opinion, with a constant eye for improvement

Required skills and qualifications Preferred skills and qualifications
Exceptional writing and editing skills
Experience working in public relations, marketing, or advertising
Deep knowledge of traditional, digital, and social media channels
Established relationships with media organizations and journalists
Excellent communication and organizational skills
Familiarity with content management systems (CMS)