You might hire a public relations professional to:
- Identify, pursue, and secure promising media opportunities
Nurture existing media relationships
Promote a positive brand image through strong external communications
Analyze public opinion, with a constant eye for improvement
Required skills and qualifications | Preferred skills and qualifications |
Exceptional writing and editing skills | Previous experience working in PR |
Media literacy | Established media relationships |
Great communication and organizational skills | Familiarity with content management systems (CMS) |