You might hire a marketing professional to:
- Strategize initiatives geared toward driving traffic, generating sales-qualified leads, or elevating your brand presence
Manage promotional campaigns — online, offline, or both
Create an ongoing series of marketing initiatives, such as paid social or organic lead generation campaigns
- Oversee the execution of in-store marketing events, offsite promotions, or trade shows
- Conduct research to aid in pricing, product line development, and campaign creation
| Required skills and qualifications | Preferred skills and qualifications |
| Some work experience, particularly in retail or hospitality | College courses in sales, marketing, business, ethics, communications, and/or management |
| A professional demeanor, as marketers are often in front of people, serving as the face of the brand | Experience with technology, particularly for internet marketing |
| Confidence and strong public speaking skills | Above-average focus and ability to multitask |
| Empathy, with an innate ability to listen and connect to other people | Independence and leadership traits, but the ability to work as part of a team as well |
| Resilience, with the ability to shrug off rejection | The ability to learn quickly and problem-solve on the fly |
