Illustration of three people working at a desktop computer, collaborating.

You might hire a marketing director to:

  • Collaborate with a sales team to uncover field insights — then develop and implement strategies to generate leads
  • Expand the marketing department, staffing various functions across channels such as social media, paid media, video, content marketing, and PR

  • Lead the development of marketing strategies by working closely with creative teams and vendors

  • Spearhead the execution of marketing initiatives, including market research, testing, analysis, and multi-channel campaigns

Required skills and qualifications Preferred skills and qualifications
Track record of success in increasing online traffic, generating leads, and other marketing goals
Degree in marketing, advertising, or communications
Exceptional leadership, communication, and decision-making skills
Experience in related skill sets, such as SEO, public relations, or content marketing
Experience in certain mediums, such as digital marketing or communications
Established portfolio of media contacts
Ability to plan and manage budgets
Preferred vendor list