You might hire a marketing director to:
- Collaborate with a sales team to uncover field insights — then develop and implement strategies to generate leads
Expand the marketing department, staffing various functions across channels such as social media, paid media, video, content marketing, and PR
Lead the development of marketing strategies by working closely with creative teams and vendors
Spearhead the execution of marketing initiatives, including market research, testing, analysis, and multi-channel campaigns
| Required skills and qualifications | Preferred skills and qualifications |
| Successful track record in increasing online traffic, generating leads, and other marketing goals | Degree in marketing, advertising, or communications (or equivalent) |
| Excellent leadership, communication, and decision-making skills | Experience in related skill sets, such as SEO, public relations, or content marketing |
| Experience in digital and print marketing, content marketing, and social media marketing | Established portfolio of media contacts |
| Proven ability to plan and manage budgets | Preferred vendor list |
