Marketing Director Job Description

Illustration of three people working at a desktop computer, collaborating.

Marketing directors understand how to sell, so your job description needs to be compelling to find a great candidate. An effective job post is brief and to the point, and it should introduce your company values concisely while explaining the expectations for the marketing director role.

When crafting the lists of objectives, responsibilities, and qualifications, stick with four to six bullets per section. Before posting, be sure to read through the job description carefully, keeping an eye open for any inconsistencies or grammatical errors.

Sample marketing director job description

At [Company X], we’re proud of the products and services we provide to our valued customers. We’re looking for a highly skilled marketing director to help us promote our offerings and identify what consumers want so we can create more to meet their needs. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding. This person must be able to lead a team of writers, designers, and account managers and interact with clients on a regular basis. The role also requires a deep understanding of what makes people tick, as well as a drive to deliver solutions that make a difference.

Objectives of this role

Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts
Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team

Responsibilities

Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis

Required skills and qualifications

Successful track record in senior marketing role and campaign creation
Excellent leadership, communication, and decision-making skills
Experience in digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets

Preferred skills and qualifications

Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Proficiency with HTML, content management systems, and design software
Established roster of media and PR contacts
Desire to grow professionally through ongoing education