Sample sales development representative job description

At [Company X], we know that the key to growth is a high-performing sales team. That’s why we’re seeking a qualified sales development representative (SDR) to find and screen potential customers who could benefit from our products and services. As the first line of communication with a prospect, the ideal SDR has a strong understanding of the sales process and excels at researching leads, starting new relationships, and setting up sales closers for success. The SDR should be a quick learner who has strong communication skills and an ability to showcase our offerings in a compelling way. Every potential customer is an opportunity for boosting top-line revenue growth, customer acquisition levels, and profitability.

Objectives of this role

  • Represent the company’s products and services, using comprehensive knowledge as well as consumer research to explain how our solutions meet customer needs
  • Generate leads and build relationships by nurturing warm prospects and finding potential new sales opportunities
  • Manage and maintain a pipeline of interested prospects and engage sales executives in next steps
  • Identify best practices for refining the company’s lead-generation playbook

Responsibilities

  • Utilize Salesforce, cold calls, and email to generate new sales opportunities
  • Identify the needs of prospects, and suggest appropriate products or services
  • Build long-term, trusting relationships with prospects to qualify leads as sales opportunities
  • Proactively seek new business opportunities in the market
  • Set up meetings or calls between (prospective) customers and sales executives
  • Report to sales manager with weekly, monthly, and quarterly results

Required skills and qualifications

  • Two or more years of experience in sales, with a track record of exceeding lead targets
  • Strong communication skills via phone and email
  • Proven, creative problem-solving approach and strong analytical skills
  • Strong desire and ability to move up within a sales organization

Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) or at least five years of relevant work experience
  • Experience as a sales development representative, with a track record of achieving sales quotas
  • Proficiency with Salesforce or other CRM software